Marketing Automation Strategist, Full-time Opportunity

2 weeks ago


Old Toronto, Canada Manulife Insurance Malaysia Full time
Marketing Automation Strategist Role

We're seeking a skilled Marketing Automation Strategist to join our team at Manulife Insurance Malaysia.

About the Role

This is an exciting opportunity to take your marketing automation expertise to the next level and contribute to driving growth through digital channels.

The ideal candidate will have a proven track record in building, executing, and delivering high-impact B2B strategies and personalization tactics.

Key Responsibilities
  • Design and execute customer journey strategies based on behavioral and data insights.
  • Build and execute stand-alone email deployments, trigger-based automated email journeys, and comprehensive automated campaigns.
  • Test and QA marketing automation programs to ensure flawless execution and continuous improvement.
  • Launch, optimize, and scale marketing campaigns across digital channels to drive growth.
  • Collaborate with MarTech teams to ensure smooth execution and optimization of marketing results.
  • Oversee the operation and management of marketing technology and automation systems, with a primary focus on Salesforce and other integrated platforms.
Requirements

To be successful in this role, you'll need:

  • 5+ years of experience in marketing automation in the financial service, insurance, and other relevant industries.
  • A strong understanding of email marketing, lead nurturing, and customer segmentation.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Proficient in using marketing automation tools and CRM systems.
  • Strong project management skills and attention to detail.
What We Offer

We offer a competitive salary of RM80,000 - RM120,000 per annum, depending on experience, as well as opportunities for career growth and professional development.

You'll also enjoy a flexible work environment that supports your well-being and inclusion.



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