Marketing Performance Analyst

3 weeks ago

Mississauga, Ontario, Canada Amplifon Full time

Marketing Performance Analyst

Amplifon Americas is seeking a skilled Marketing Performance Analyst to support our marketing team with insights gained from analyzing company and customer data. The ideal candidate will have 3-5 years of experience working with large data sets and building statistical models, with a degree in Statistics, Mathematics, Computer Science, or another quantitative field.

Key Responsibilities:

  • Work with stakeholders throughout the organization to identify opportunities for leveraging company data to drive business solutions.
  • Design and implement processes to ensure data quality and data enrichment.
  • Mine and analyze data from company databases to drive optimization and improvement of customer insights.
  • Design, implement, and monitor the marketing attribution model for all marketing channels.
  • Assess the effectiveness of CRM, Digital, brand, media, and advertisement activities.
  • Translate data insights into compelling and to-the-point recommendations and output for marketers and other stakeholders.
  • Lead regular marketing customer funnel forecasting processes and monitor business outcomes.
  • Develop custom data models and algorithms to apply to data sets.
  • Use predictive modeling to increase and optimize customer experiences, revenue generation, and other business outcomes.
  • Coordinate with different functional teams to implement Business KPI dashboards and monitor outcomes.
  • Develop processes and tools to monitor and analyze model performance and data accuracy.
  • Provide data to forecast all main funnel events (test, trial, sales, ASP) and product mix also at clinic level.
  • Conduct ongoing category and product-level analysis.
  • Extract data to create ad-hoc analyses that enable deeper understanding of customer segments, marketing campaigns, business trends, and channel performance.

Qualifications:

  • 3-5 years of experience working with large data sets and building statistical models.
  • Knowledge of a variety of machine learning techniques and their real-world advantages and drawbacks.
  • Knowledge of advanced statistical techniques and concepts and experience with applications.

Preferred Experience and Skills:

  • Excellent written and verbal communication skills for coordinating across teams.
  • A drive to learn and master new technologies and techniques.
  • Experience using statistical computer languages (R, Python, SQL, etc.) to manipulate data and draw insights from large data sets.
  • Fluency in English language.

About Us:

Amplifon is the global leader in the Hearing Care Retail market, with a global presence spanning 26 countries and a team of over 19,400 passionate professionals. We advocate for the individuals behind our success and provide hearing care solutions that empower lives. Join us in our quest to shape the future of hearing care with passion and innovation.

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