Product Marketing Leader

6 days ago

Calgary, Alberta, Canada Benevity Full time
Product Marketing Leader

Benevity is seeking a seasoned Product Marketing Leader to drive market and product leadership and advance the corporate purpose software category. As the Associate Vice President, Product Marketing, you will manage product go-to-market plans, support commercial readiness, and collaborate cross-functionally on strategies and programs that achieve revenue and market growth.

Key Responsibilities:
  • Develop and execute product marketing plans that help achieve business goals related to Benevity's products and solutions.
  • Work closely with the Product and Marketing team to build and execute product go-to-market strategies and launches.
  • Create new opportunities for monetization from products and services, build the right messaging, positioning, support packaging and pricing, and work closely with Demand Generation, Client Marketing, Content Marketing & Communications, Brand Marketing, Enablement, Product, Sales and Client Success teams to take these to market effectively.
  • Refine and establish pricing and packaging strategies for all existing and new products including new product launches, promotions and deal desk approvals.
  • Ensure deep integration on GTM with Product, Sales and Marketing to connect all of the dots from product truth to positioning/messaging to value creation in the sales process to product merchandising.
  • Map the positioning and messaging to a content strategy aligned to the sales process to achieve higher conversion throughout the funnel.
  • Work with the Product team to provide input, market insight and support for communicating the value created via the product roadmap and vision.
  • Speak to clients and Sales to refine messaging and positioning and enablement tools.
  • Work with Enablement to ensure development of effective product- and solutions-related training materials for Benevity-ites and clients.
  • Create excitement and pride among internal teams on new product-related developments and launches.
  • Lead a talented team of product marketers and create a culture of excellence, focus and excitement around our products.
  • Improve operations by establishing clear objectives and key results, aligned to business goals, tracking performance and deliverables to measure the team's impact and manage its priorities and productivity.
  • Understand the market through market analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to generate and share insights about our target audience's needs, priorities, and challenges.
Requirements:
  • 10-12 years of related product marketing and/or product management experience in B2B SaaS solutions, with at least 5 years of experience leading teams.
  • Experience working with B2B companies transforming to enterprise SaaS.
  • Ability to execute strategies, programs, and projects cross-functionally, on-time, and effectively.
  • Proven experience working at the global level to capitalize international markets and nurture markets at different levels of maturity.
  • Demonstrated success in leading a portfolio of product marketers in a high-growth environment.
  • Demonstrated success launching differentiated products, solutions and services in the B2B space.
  • Proven experience with SaaS pricing and packaging strategy in a global B2B environment to drive revenue growth.
  • Experience with new product introduction by market and different geographies.
  • Strategic planning, execution and measurement skills.
  • Great collaboration skills and ability to influence cross-functionally with or without authority.
  • Excellent communication skills with audiences that vary across C-level executives, analysts, client champions, prospects, and throughout the Benevity organization.
  • Driven to understand and solve client needs with the ability to distill information into insights and effectively articulate concepts and align the organization to address them.
  • Results orientation and resourcefulness.
  • Organization skills, independent thinking and flexibility.
  • Analyst relations experience is an asset.

  • Product Marketing Leader

    5 days ago

    Calgary, Alberta, Canada Benevity Full time

    Product Marketing Leader Opportunity at BenevityBenevity is a leading provider of corporate purpose software, and we're seeking a talented Product Marketing Leader to help drive our market and product leadership.As a Product Marketing Leader, you will be responsible for managing our product go-to-market plans, supporting commercial readiness, and...

  • Product Marketing Leader

    5 days ago

    Calgary, Alberta, Canada Benevity Full time

    Product Marketing Leader Opportunity at BenevityBenevity is a leading provider of corporate purpose software, and we're seeking a talented Product Marketing Leader to help drive our market and product leadership.As a Product Marketing Leader, you will be responsible for managing our product go-to-market plans, supporting commercial readiness, and...

  • Product Marketing Leader

    5 days ago

    Calgary, Alberta, Canada Benevity Full time

    Product Marketing Leader Opportunity at BenevityBenevity is a leading provider of corporate purpose software, and we're seeking a talented Product Marketing Leader to help drive our market and product leadership.As a Product Marketing Leader, you will be responsible for managing our product go-to-market plans, supporting commercial readiness, and...

  • Product Marketing Leader

    5 days ago

    Calgary, Alberta, Canada Benevity Full time

    Product Marketing Leader Opportunity at BenevityBenevity is a leading provider of corporate purpose software, and we're seeking a talented Product Marketing Leader to help drive our market and product leadership.As a Product Marketing Leader, you will be responsible for managing our product go-to-market plans, supporting commercial readiness, and...

  • Product Marketing Leader

    3 days ago

    Calgary, Alberta, Canada Benevity Full time

    Product Marketing Leader Opportunity at BenevityBenevity, a leading provider of corporate purpose software, is seeking a talented Product Marketing Leader to join its Marketing Team. As a key member of the team, you will play a critical role in driving market and product leadership, advancing the corporate purpose software category, and helping to achieve...

  • Product Marketing Leader

    3 days ago

    Calgary, Alberta, Canada Benevity Full time

    Product Marketing Leader Opportunity at BenevityBenevity, a leading provider of corporate purpose software, is seeking a talented Product Marketing Leader to join its Marketing Team. As a key member of the team, you will play a critical role in driving market and product leadership, advancing the corporate purpose software category, and helping to achieve...

  • Product Marketing Leader

    3 weeks ago

    Calgary, Alberta, Canada Benevity Full time

    About the RoleBenevity is seeking a talented and experienced Product Marketing Leader to join our team. As a key member of our Marketing Team, you will play a critical role in driving our market and product leadership and advancing the corporate purpose software category.Key ResponsibilitiesManage product go-to-market plans by supporting commercial...

  • Product Marketing Leader

    2 weeks ago

    Calgary, Alberta, Canada Benevity Full time

    About the RoleBenevity is seeking a talented and experienced Product Marketing Leader to join our team. As a key member of our Marketing Team, you will play a critical role in driving our market and product leadership and advancing the corporate purpose software category.Key ResponsibilitiesManage product go-to-market plans by supporting commercial...

  • Product Marketing Leader

    1 week ago

    Calgary, Alberta, Canada Smart, Savvy + Associates (Recruitment Agency) Full time

    About the RoleWe are seeking a seasoned Product Marketing Leader to join our team at Smart, Savvy + Associates (Recruitment Agency). As an Associate Vice President, Product Marketing, you will be responsible for driving market and product leadership in B2B SaaS environments.Key ResponsibilitiesDevelop and execute product go-to-market strategies and launches,...

  • Product Marketing Leader

    1 week ago

    Calgary, Alberta, Canada Smart, Savvy + Associates (Recruitment Agency) Full time

    About the RoleWe are seeking a seasoned Product Marketing Leader to join our team at Smart, Savvy + Associates (Recruitment Agency). As an Associate Vice President, Product Marketing, you will be responsible for driving market and product leadership in B2B SaaS environments.Key ResponsibilitiesDevelop and execute product go-to-market strategies and launches,...

  • Product Marketing Leader

    2 weeks ago

    Calgary, Alberta, Canada Smart Savvy Full time

    About the RoleWe are seeking a highly skilled and experienced Product Marketing Leader to join our team at Smart, Savvy + Associates. As an Associate Vice President, Product Marketing, you will be responsible for driving market and product leadership in B2B SaaS environments.Key Responsibilities:Develop and execute product go-to-market strategies and...

  • Product Marketing Leader

    2 weeks ago

    Calgary, Alberta, Canada Smart Savvy Full time

    About the RoleWe are seeking a highly skilled and experienced Product Marketing Leader to join our team at Smart, Savvy + Associates. As an Associate Vice President, Product Marketing, you will be responsible for driving market and product leadership in B2B SaaS environments.Key Responsibilities:Develop and execute product go-to-market strategies and...

  • Product Marketing Leader

    2 weeks ago

    Calgary, Alberta, Canada Smart, Savvy + Associates (Recruitment Agency) Full time

    About the RoleWe are seeking a highly skilled Product Marketing Leader to join our team at Smart, Savvy + Associates (Recruitment Agency). As an Associate Vice President, Product Marketing, you will play a critical role in driving market and product leadership in B2B SaaS environments.Key ResponsibilitiesDevelop and execute product go-to-market strategies...

  • Product Marketing Leader

    2 weeks ago

    Calgary, Alberta, Canada Smart, Savvy + Associates (Recruitment Agency) Full time

    About the RoleWe are seeking a highly skilled Product Marketing Leader to join our team at Smart, Savvy + Associates (Recruitment Agency). As an Associate Vice President, Product Marketing, you will play a critical role in driving market and product leadership in B2B SaaS environments.Key ResponsibilitiesDevelop and execute product go-to-market strategies...

  • Product Marketing Leader

    2 weeks ago

    Calgary, Alberta, Canada Benevity Full time

    About the RoleBenevity is seeking a seasoned Product Marketing Leader to join our team and drive market and product leadership. As a key partner in our corporate purpose software category, you will manage product go-to-market plans, support commercial readiness, and collaborate cross-functionally on strategies and programs that achieve revenue and market...

  • Product Marketing Leader

    2 weeks ago

    Calgary, Alberta, Canada Benevity Full time

    About the RoleBenevity is seeking a seasoned Product Marketing Leader to join our team and drive market and product leadership. As a key partner in our corporate purpose software category, you will manage product go-to-market plans, support commercial readiness, and collaborate cross-functionally on strategies and programs that achieve revenue and market...

  • Product Marketing Leader

    2 weeks ago

    Calgary, Alberta, Canada Benevity Full time

    About the RoleBenevity is seeking a seasoned Product Marketing Leader to join our team and drive market and product leadership. As a key partner in our corporate purpose software category, you will manage product go-to-market plans, support commercial readiness, and collaborate cross-functionally on strategies and programs that achieve revenue and market...

  • Product Marketing Leader

    3 weeks ago

    Calgary, Alberta, Canada Benevity Full time

    About the RoleBenevity is seeking a seasoned Product Marketing Leader to join our team and drive market and product leadership. As a key partner in our corporate purpose software category, you will manage product go-to-market plans, support commercial readiness, and collaborate cross-functionally on strategies and programs that achieve revenue and market...

  • Product Marketing Leader

    2 weeks ago

    Calgary, Alberta, Canada Smart, Savvy Full time

    About the RoleWe are seeking a seasoned Director of Product Marketing Strategy to join our team at Smart, Savvy + Associates. As a key member of our marketing team, you will be responsible for driving market and product leadership for our enterprise offerings in B2B SaaS environments.Key ResponsibilitiesDevelop and execute product go-to-market strategies and...

  • Product Marketing Leader

    3 weeks ago

    Calgary, Alberta, Canada Smart, Savvy Full time

    About the RoleWe are seeking a seasoned Director of Product Marketing Strategy to join our team at Smart, Savvy + Associates. As a key member of our marketing team, you will be responsible for driving market and product leadership for our enterprise offerings in B2B SaaS environments.Key ResponsibilitiesDevelop and execute product go-to-market strategies and...