Product Marketing Leader

21 hours ago

Calgary, Alberta, Canada Benevity Full time
About the Role

Benevity is seeking a seasoned Product Marketing Leader to join our team and drive market and product leadership. As a key partner in our corporate purpose software category, you will manage product go-to-market plans, support commercial readiness, and collaborate cross-functionally on strategies and programs that achieve revenue and market growth.

Key Responsibilities
  • Develop and execute product marketing plans that align with business goals and objectives.
  • Work closely with the Product and Marketing teams to build and execute product go-to-market strategies and launches.
  • Create new opportunities for monetization from products and services, and develop effective messaging, positioning, and pricing strategies.
  • Refine and establish pricing and packaging strategies for all existing and new products.
  • Ensure deep integration on GTM with Product, Sales, and Marketing teams to connect all dots from product truth to positioning/messaging to value creation in the sales process.
  • Map positioning and messaging to a content strategy aligned to the sales process to achieve higher conversion throughout the funnel.
  • Work with the Product team to provide input, market insight, and support for communicating the value created via the product roadmap and vision.
  • Speak to clients and Sales to refine messaging and positioning and enablement tools.
  • Work with Enablement to ensure development of effective product- and solutions-related training materials for Benevity-ites and clients.
  • Create excitement and pride among internal teams on new product-related developments and launches.
  • Lead a talented team of product marketers and create a culture of excellence, focus, and excitement around our products.
  • Improve operations by establishing clear objectives and key results, aligned to business goals, tracking performance and deliverables to measure the team's impact and manage its priorities and productivity.
  • Understand the market through market analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to generate and share insights about our target audience's needs, priorities, and challenges.
Requirements
  • 10-12 years of related product marketing and/or product management experience in B2B SaaS solutions, with at least 5 years of experience leading teams.
  • Experience working with B2B companies transforming to enterprise SaaS.
  • Ability to execute strategies, programs, and projects cross-functionally, on-time, and effectively.
  • Proven experience working at the global level to capitalize international markets and nurture markets at different levels of maturity.
  • Demonstrated success in leading a portfolio of product marketers in a high-growth environment.
  • Demonstrated success launching differentiated products, solutions, and services in the B2B space.
  • Proven experience with SaaS pricing and packaging strategy in a global B2B environment to drive revenue growth.
  • Experience with new product introduction by market and different geographies.
  • Strategic planning, execution, and measurement skills.
  • Great collaboration skills and ability to influence cross-functionally with or without authority.
  • Excellent communication skills with audiences that vary across C-level executives, analysts, client champions, prospects, and throughout the Benevity organization.
  • Driven to understand and solve client needs with the ability to distill information into insights and effectively articulate concepts and align the organization to address them.
  • Results orientation and resourcefulness.
  • Organization skills, independent thinking, and flexibility.
  • Analyst relations experience is an asset.

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