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Product Marketing Leader

2 months ago

Calgary, Alberta, Canada Benevity Full time
About the Role

Benevity is seeking a talented and experienced Product Marketing Leader to join our team. As a key member of our Marketing Team, you will play a critical role in driving our market and product leadership and advancing the corporate purpose software category.

Key Responsibilities
  • Manage product go-to-market plans by supporting commercial readiness, defining sales plays, markets, and segments for our products, and collaborating cross-functionally on strategies and programs that achieve our revenue and market growth.
  • Develop and execute product go-to-market strategies and launches, leading a collaborative GTM process to bring new solutions to market, working with our Product, Marketing, Sales enablement, and Sales and Client Success teams.
  • Create new opportunities for monetization from products and services, build the right messaging, positioning, support packaging, and pricing, and work closely with Demand Generation, Client Marketing, Content Marketing & Communications, Brand Marketing, Enablement, Product, Sales, and Client Success teams to take these to market effectively.
  • Refine and establish pricing and packaging strategies for all existing and new products, including new product launches, promotions, and deal desk approvals.
  • Ensure deep integration on GTM with Product, Sales, and Marketing to connect all of the dots from product truth to positioning/messaging to value creation in the sales process to product merchandising.
  • Map the positioning and messaging to a content strategy aligned to the sales process to achieve higher conversion throughout the funnel.
  • Work with Enablement to ensure development of effective product- and solutions-related training materials for Benevity-ites and clients.
  • Improve operations by establishing clear objectives and key results, aligned to business goals, tracking performance and deliverables to measure the team's impact and manage its priorities and productivity.
  • Understand the market through market analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to generate and share insights about our target audience's needs, priorities, and challenges.
Requirements
  • 10-12 years of related product marketing and/or product management experience in B2B SaaS solutions, with at least 5 years of experience leading teams.
  • Ability to execute strategies, programs, and projects cross-functionally, on-time, and effectively.
  • Proven experience working at the global level to capitalize international markets and nurture markets at different levels of maturity.
  • Proven experience with SaaS pricing and packaging strategy in a global B2B environment to drive revenue growth.
  • Strategic planning, execution, and measurement skills.
  • Excellent communication skills with audiences that vary across C-level executives, analysts, client champions, prospects, and throughout the Benevity organization.
  • Analyst relations experience is an asset.