Senior Brand Director

2 hours ago

Vancouver, British Columbia, Canada Electronic Arts Full time
Job Title: Senior Brand Director

Electronic Arts is seeking a highly skilled Senior Brand Director to lead the development of our brand identity across all player touchpoints. As a key member of our design team, you will be responsible for creating world-class integrated brand design systems for our franchise from the ground up.

Responsibilities:
  • Develop and implement a comprehensive brand strategy that aligns with our business goals and objectives.
  • Collaborate with cross-functional teams to integrate design strategy and brand design as a key discipline to ensure a cohesive brand experience across in-game and out-of-game touchpoints.
  • Oversee and execute all marketing campaigns and live services content from a brand design perspective, including digital, motion, experiential, film, retail, social, environmental, and print.
  • Present work and build alignment with senior partners across multiple teams.
  • Lead and direct internal designers and oversee the daily work.
  • Brief and direct external agencies and vendors, ensuring large-scale projects are on track.
  • Develop and maintain the EAS FC brand style guide, brief internal and external partner teams on these rules, and ensure consistency and quality benchmarks are met in execution.
  • Interpret creative feedback and data into iterative design, as part of a multi-revision process.
Requirements:
  • 8+ years of branding experience as a creative director or design director at a brand or design agency, with at least three years of leadership experience managing multiple designers.
  • Understanding of the comprehensive strategic brand design process, design trends, and best practices.
  • Phenomenal branding/design track record, with experience creating for global brands in digital, print, experiential, and environmental channels, including design systems.
  • Ability to provide clear direction to design teams and sell through concepts and executions both visually and verbally to individuals at all levels of the company.
  • Experience working across multiple brand equities and hierarchies, understanding how they're interconnected.
  • Excellent hands-on design, typography, and layout skills.
  • Experience with game UI design, 3D, motion design, and photoshoot direction is a huge plus.
  • Advanced skills in Adobe Creative Cloud.
  • Passion for football and experience in similar global sports.
About Electronic Arts

At Electronic Arts, we're dedicated to inspiring the world to play. We're looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life.

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