Digital Marketing Strategist

4 weeks ago

Toronto, Ontario, Canada RATESDOTCA Group Ltd. Full time

At RATESDOTCA Group Ltd., we are seeking a highly skilled Performance Marketing Manager to join our innovative team. This dynamic role offers an exceptional opportunity to leverage your expertise in crafting and executing strategies that propel business growth and enhance our digital footprint.

About the Role

We are looking for a talented individual with a proven track record in performance marketing or digital marketing roles. As the Performance Marketing Manager, you will be responsible for optimizing our marketing initiatives to achieve outstanding ROI and connect with our target audience effectively.

Key Responsibilities:
  • Innovative Strategy Development: Develop and implement forward-thinking performance marketing strategies that align with our business objectives.
  • Cutting-edge Campaign Management: Lead and manage digital campaigns across leading platforms, ensuring they are impactful and reach the right audience.
  • Agency Collaboration: Work closely with our media agency to guarantee seamless alignment with our strategic goals.
  • Data-Driven Optimization: Utilize data analytics to refine and enhance campaign performance for maximum impact and efficiency.
  • Cross-Functional Collaboration: Partner with creative, product, and analytics teams to ensure integrated strategies and successful campaign outcomes.
  • Budget Stewardship: Strategically manage marketing budgets to ensure cost-effectiveness and maximum ROI.
  • Insightful Reporting: Deliver compelling performance reports to stakeholders, showcasing key metrics and actionable insights.
About Us

RATESDOTCA Group Ltd. is a community of passionate individuals who believe in pushing boundaries and making a difference. We value diversity, equity, and inclusion as critical components of our mission. Our commitment to creating a foundation for innovation and growth drives us to provide equal opportunities to all qualified individuals.

What We Offer
  • A competitive salary of $120,000 per year.
  • An excellent benefits package.
  • A comprehensive RRSP matching program.
  • 4 weeks of 'Work from Anywhere Program' every year.
  • Full employer-paid benefits.
  • Hybrid work model with 3 office days per week.
  • Annual holiday festivities, free lunches, and more.
  • Free access to LinkedIn Learning.
  • Lounge and games room facilities.

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