Content Marketing Strategist

1 month ago


Québec, Quebec, Canada HITACHI ENERGY CANADA INC. Full time
Content Marketing Specialist

Hitachi Energy Canada Inc. is seeking a highly skilled Content Marketing Specialist to join our Grid Automation Business Unit. As a key member of our Content Marketing team, you will be responsible for developing and executing a content plan that showcases our industry leadership and expertise.

Key Responsibilities:
  • Build a content strategy that leverages customer buying journeys and personas to create engaging content.
  • Collaborate with Product Marketing and Communications to understand commercial and marketing goals and define a content plan accordingly.
  • Own and project manage end-to-end content creation projects, partnering with cross-functional teams to identify and resource content needs.
  • Develop and deliver a content marketing plan with clear deliverables and timelines.
  • Lead the conceptualization of content bill-of-materials and communicate with internal customers on project progress.
  • Leverage web analytics and social media to guide content and report on performance.
Requirements:
  • 8+ years of experience in content marketing, brand management, communications, or digital marketing.
  • Bachelor's degree in marketing, communications, or management.
  • Agency experience preferred.
  • Proven experience building brand stories and narratives from briefings.
  • Strong creative and analytical strengths, with a business acumen.
  • Results-driven, self-motivated, and organized, with excellent written and verbal communication skills.
What We Offer:

As a Content Marketing Specialist at Hitachi Energy Canada Inc., you will have the opportunity to work with a talented team of professionals and contribute to the development of innovative content marketing strategies. We offer a dynamic and collaborative work environment, with opportunities for growth and professional development.



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