Senior Marketing Strategist

2 months ago

Québec, Quebec, Canada Definity Full time
{"h1": "Senior Specialist, Product Marketing", "p": "At Definity, we're seeking a highly skilled Senior Specialist, Product Marketing to join our team. This role is designed for someone who is passionate about insurance and B2B marketing, with a focus on delivering strategy and execution tactics for our PI Partners and Sales teams from Sonnet.

Responsibilities:

* Collaborate with marketing leaders on the planning and implementation of group and non-endorsed affinity marketing efforts across a complex multi-channel setup
* Primary point of contact for all marketing tactics required for acquiring, supporting, and retaining Group/Affinity audiences
* Oversees the process for delivering and measuring the success of marketing tactics for Groups & Affinity
* Assists in the development and optimizes current marketing and group processes to create efficiencies and actionable strategic plans
* Leads collaboration efforts with the Group Insurance team, Digital Experience, and Communications Teams to meet program launch delivery dates while optimizing and reporting on success of the initiative as it relates to marketing efforts (performance, content, creative)
* Works with the Director of Content to facilitate accurate spend for various pieces of content across multiple channels and platforms
* Research and maintain a deep understanding of market trends and comparable industry programs
* Contributes to the management of partner marketing performance and communicates the effectiveness of initiatives with various internal partners
* Updates the marketing team on a consistent basis about the addition of new consumer products or pricing strategies
* Works with the Performance Marketing team on the reporting of Group/Affinity and Partner initiatives and communicates results to various cross-functional team members
* Acts as a marketing point of contact and represents marketing's position within the agile team structure (Sonnet and Petline)
* Communicates frequently as a subject matter expert to the marketing team on insurance products and services (whether as part of Sonnet or industry in general)
* Collaborates with the PI Performance Marketing team to report back on the objectives and results of B2B assets in market
* Assists in the execution of organic and paid content alongside the Manager, Marketing Strategy & Planning
* Works with marketing and PI leadership to provide insight on best message and the associated performance in each channel for each partner
* Assists in the creation, management, and execution of the marketing A/B testing strategy for Partner content

Requirements:

* 5+ years of B2B and B2C marketing, insurance, and/or project management experience
* Bilingualism preferred
* Well-versed in insurance products and industry in general
* Ability to balance quick timing while still ensuring quality of work
* Balance attention to detail with swift execution
* Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team
* Passion for connecting with consumers

Salary Range: $66,300 - $122,100

If you're a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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