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Executive Director, Digital Strategy and Content

2 months ago

Toronto, Ontario, Canada Edelman Full time
About the Role

We are seeking an experienced and entrepreneurial leader to head our Social and Content team. As Executive Director, Digital Strategy and Content, you will be responsible for leading a growing team of content creators, social strategists, and community managers. Our social and content offering is a key component of our broader digital capability, with a focus on content and social strategy and delivery through our content lab and creator bench.

Key Responsibilities
  • Develop and Execute Content Strategies: Articulate insights gleaned from social and conversational trends, organizing information from observations and implications to strategic recommendations.
  • Stay Current on Industry Trends: Stay current on audiences, cultural trends, social media behaviors, and platform best practices.
  • Lead Cross-Functional Teams: Work directly with clients, gaining their trust, and inspiring them to take the right risks so they may become known for digital 'firsts' that wow their consumers and audiences, while ensuring their professional success.
  • Identify New Opportunities: Proactively identify new opportunities for client growth and ensure the delivery of best-in-class work across all engagements.
  • Oversee Content Lab and Creator Bench: Grow Edelman's content lab and creator bench offering, leveraging innovative tools and platforms to meet the needs of our clients.
  • Lead a Team of Community Managers: Lead a team of community managers, ensuring high engagement and strong community relations across all social media channels.
  • Drive Brand Growth: Drive brand growth on social platforms by launching and promoting compelling, brand-aligned content.
  • Collaborate with Cross-Functional Teams: Collaborate with cross-functional teams to ensure that social media and content strategies are integrated with overall campaigns.
  • Analyze Social Media Trends: Analyze social media trends and adapt content strategies to maintain competitive advantage and relevance in the market.
  • Drive Trend Mining and Real-Time Content Efforts: Drive trend mining and real-time content efforts.
Requirements
  • 10+ Years of Experience: At least 10 years of experience in social media management, content creation, and digital storytelling, with a proven ability to lead content strategy initiatives.
  • Leadership Experience: Demonstrated expertise in building and leading teams, including content creators and community managers.
  • Excellent Communication Skills: Excellent communication and presentation skills, with the ability to effectively convey complex ideas and strategies.
  • Strong Leadership Presence: Strong leadership presence with a track record of innovation and creativity in digital marketing.
  • Strategic Vision: Strategic vision with a comprehensive understanding of the latest social media platforms.
  • Content Lab Experience: Prior experience in developing a content lab or similar initiative within a digital or creative agency.
  • Advanced Knowledge of Content Generation Tools: Advanced knowledge of content generation tools and social media management platforms.