Marketing Manager, Field Operations, Popeyes Louisiana Kitchen, Canada
3 weeks ago
About Restaurant Brands International:
Restaurant Brands International Inc. is a leading quick service restaurant company with a portfolio of iconic brands, including TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. Our company is committed to improving sustainable outcomes related to our food, the planet, and people and communities.
Job Overview:
The Regional Marketing Specialist, Popeyes Canada, will play a key role in supporting and growing franchisees' sales, traffic, and profitability by planning and executing effective regional marketing plans, aiding in the execution of national marketing campaigns, and launching digital sales platforms across Canada for the POPEYES brand. This role will report directly to the Director of Marketing and will be responsible for maintaining and growing productive relationships with franchisees, ad agencies, local marketing vendors, internal RBI functions, and senior leadership.
Key Responsibilities:
- Work closely with the POPEYES Canada regional field team and Franchisees to ensure successful execution of brand programs, including new product/promotion rollouts.
- Own the onboarding and execution of digital sales channels within the division, including third-party delivery, mobile app ordering, kiosks, and exterior digital menu boards.
- Facilitate the accurate and timely communication of brand marketing programs, systems, and procedures to franchisees.
- Pitch and sell-in local market tests to franchisees and manage communication and execution.
- Support the analysis of promotions, marketing programs, and new product introductions and effectively measure their success to help gain a greater understanding of local sales, traffic, and profitability.
- Influence franchisee sales and profitability by making data-driven recommendations across all product and sales channel categories.
- Provide reporting and business/trend analysis to enable performance analytics team and franchisees to make profit-maximizing decisions.
- Add to franchisees', regional team's, and the brand's understanding of regional and individual restaurant sales and traffic-driving tactics.
- Perform regular restaurant visits throughout the Canada region to audit merchandising execution and build relationships with franchise partners.
- Communicate and negotiate with key external partners on community programs, events, and sponsorships.
- Serve as a key field-based brand marketing consultant, tracking marketing and competitive developments as a market-specific expert.
- Assist all departments, as needed, to inform market strategy to drive business objectives.
- Serve as a key strategic contact and in-field support for new product launches.
- Responsible for tracking and delivering results against a clear measurement framework.
- Assist with sales building for new locations and/or recently renovated locations.
Requirements:
- Bachelor's Degree in Business, Marketing, Sales, or a related field.
- 4-5 years relevant work experience (either brand or agency).
- Bonus if experience includes QSR, franchise modeled business.
- Demonstrates excellent organization skills, with the ability to prioritize and handle multiple tasks.
- Demonstrates strong business acumen, interpersonal skills, and influencing ability to maintain and grow productive relationships with franchisees.
- Demonstrates effective written and verbal communication, including formal presentations and the ability to prepare and present to franchisees on a regular basis and senior leadership on an occasional basis.
- Must have the ability to interface and maintain excellent professional relationships with a variety of audiences, including franchise partners, ad agencies, local marketing vendors, internal RBI functions, and senior leadership.
- Demonstrates high-level problem-solving skills.
- Advanced in Microsoft Suite (especially Excel and PowerPoint).
- Honesty, high integrity, personal accountability, ownership, and a passion for the success of the brand, the team, and personal career growth.
- Must be able to travel frequently for in-person restaurant and franchisee visits.
Working Conditions:
2 days in office, 2 days in field, 1 day remote.
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