Strategic Communications Manager for Canada

3 weeks ago

Toronto, Ontario, Canada Capital One Full time

About Capital One

At Capital One, we're building a leading technology company. Our founder-led approach is driven by Chairman and Chief Executive Officer Richard Fairbank. We help customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit.

We are succeeding because they are succeeding.

Our Mission

We are on a mission to change banking for good by helping Canadians succeed with credit. Guided by our shared values, we thrive in an environment where collaboration and openness are valued.

We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams.

About the Role

We are looking for an energetic, creative, and results-driven communications professional with experience in driving integrated, multi-dimensional, external-facing programs in support of Capital One Canada's branded card business.

This role offers opportunities to learn and grow while creating industry-leading communications campaigns specific to the Canadian landscape. Our work demands diverse skill sets including experience in developing strategic communications plans, earned media strategy, content creation, executive thought leadership, and reputation building and protection, all rooted in data-driven insights and analytics.

Your Key Responsibilities

  • You will partner with Canadian business leaders, global communication counterparts, and external agencies to build and lead strategic, integrated, and external-facing communications programs across channels that highlight our human-centered, tech-forward products and offerings to bolster awareness and the positive perception of Capital One amongst key audiences.
  • You will work closely and engage with key stakeholders to build trusted relationships.
  • You will identify themes, topics, and content that resonate with target audiences and meet strategic business objectives.
  • You will leverage data and insights to inform and measure success of narratives and influence programming.
  • You will understand, identify, and effectively navigate potential reputation risks and sensitivities.
  • You will be able to work seamlessly as part of a team, in an open and collaborative environment.
  • You will lead integrated corporate communications strategy, including earned/paid media and thought leadership programming.
  • You will identify news hooks and agile earned media opportunities that support business objectives and coordinate outreach, leveraging key contacts and managing relationships to generate coverage across a range of media verticals to drive visibility within target markets.
  • You will build and enhance mutually beneficial relationships among target media and external organizations while thoughtfully determining when to incorporate earned media, business thought leaders, and experiential and content components into programming.
  • You will draft and lead the development of effective communications materials, including: strategic plans, public announcements, leader talking points and remarks, social media content, and other communications documents for various audiences.
  • You will oversee flawless earned media engagement through comprehensive spokesperson training and prep, on-the-ground support, and media follow-up.
  • You will provide external communications counsel and support for partner teams within the organization, including legal, diversity, equity, and inclusion, talent brand, and corporate social responsibility.

Key Requirements

  • You will have a Bachelor's Degree.
  • You will have between 5-7 years of Public Relations/Communications industry experience.
  • You will have experience working with and supporting corporate social responsibility and community impact, and/or diversity, equity, and inclusion communications.
  • You will have experience working effectively with multiple constituents, including peers, executive management, senior management, and working within a highly matrixed environment.

Salary Information

The estimated salary for this position is around $110,000-$140,000 per year, based on market trends and industry standards.

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