Chief Marketing Officer

2 weeks ago

Calgary, Alberta, Canada Aimsio Full time
About Us

Aimsio is a pioneering field operational management platform catering to heavy industries. Our clients in North America have processed over $7 billion on the platform, managing more than 25,000 crew workers through Aimsio.

The Role

As Head of Marketing at Aimsio, you will report directly to our CEO and be an integral member of the leadership team. This position entails crafting and executing comprehensive marketing strategies to enhance brand awareness, boost customer engagement, and drive revenue growth.

Key Responsibilities:
  • Marketing Strategy Development:
    • Formulate and execute strategic marketing plans aligned with Aimsio's growth objectives.
    • Analyze market trends, customer insights, and competitive landscapes to inform strategic decisions.
    • Have an experimental mindset and regularly run tests.
  • Brand Management:
    • Oversee the implementation of the company's brand strategy, ensuring consistent messaging across all channels.
    • Maintain and enhance the company's brand equity through innovative and cohesive branding efforts.
  • Lead Generation:
    • Develop and implement effective lead generation strategies to drive qualified leads to the sales team.
    • Utilize various channels, including digital marketing, content marketing, and events, to generate high-quality leads.
  • Sales Collaboration:
    • Work closely with the sales team to ensure marketing efforts are aligned with sales objectives and strategies.
    • Support sales initiatives with targeted campaigns and collateral to enhance sales effectiveness.
  • Product Positioning:
    • Develop and articulate product positioning, value propositions, and messaging that resonate with target audiences.
    • Ensure clear and compelling communication of product benefits to drive customer engagement and adoption.
  • Analytics and Reporting:
    • Track, analyze, and report on marketing performance metrics to assess the effectiveness of marketing initiatives.
    • Utilize data-driven insights to refine strategies and improve overall marketing ROI.
  • Team Management:
    • Lead, mentor, and develop the marketing team, fostering a collaborative and innovative environment.
    • Promote professional growth and ensure the team is equipped with the skills and tools needed for success.
  • Budget Management:
    • Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.
    • Oversee financial planning and expenditure tracking to stay within budgetary constraints.
  • Content Creation:
    • Write and oversee the creation of compelling content for various channels, including the website, ads, emails, and more.
    • Ensure all content is aligned with the brand voice and marketing objectives.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • 7+ years of experience in developing and directing growth/demand generation marketing initiatives.
  • Proven experience in a senior marketing leadership role, preferably in a fast-growing B2B environment.
  • Strong understanding of digital marketing, lead generation, and brand management.
  • Hands-on experience in digital channels such as Google Ads, LinkedIn Ads, SEO, SEM, and Display.
  • Proven track record of driving and scaling pipeline generation in fast-paced environments.
  • Hands-on experience with email marketing both acquisition and lifecycle.
  • Excellent analytical skills with the ability to translate data into actionable insights.
  • Exceptional communication and interpersonal skills.
  • Exceptional leadership capabilities, focusing on team development, scalability, and achieving organizational goals.
  • Demonstrated success supporting BDR and Sales functions.
  • Proficiency in marketing automation tools and Hubspot.
Compensation and Benefits:

This role comes with a competitive salary range of $120,000 CAD - $150,000 CAD, dependent on skillset and experience. Aimsio is a remote-first company, allowing flexibility in your work location. However, we can only consider candidates who are legally able to work for us in Canada. You will also receive a comprehensive health and wellness benefits plan, including full health and dental, a wellness account, paid sick time, vacation, flex days, and a RRSP/TFSA Group Savings plan.

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