Head of Marketing Sciences Strategist

2 weeks ago

Toronto, Ontario, Canada Lyft Full time
About the Role

We are seeking a seasoned marketing analytics leader to join our team as the Head of Marketing Sciences. This is a critical role that will drive a strategy that connects insights to measurement and impact of everything that Lyft does.

Key Responsibilities
  • Customer Segmentation: Help define and develop segments of Lyft's customers (rider and driver) and their valued behaviors to help deliver growth.
  • Team Leadership: Lead a team of 2-3 direct reports and assist in best-practices for data collection and accessibility to help marketing teams action off analytics and insights.
  • Brand Measurement: Define the scope and framework for brand measurement at Lyft, including work streams such as econometric modeling, brand valuation, and brand impact on performance marketing.
  • Talent Attraction and Retention: Help attract and retain brand analytics talent to support the measurement and optimization of brand spend.
  • Cross-Functional Collaboration: Work cross-functionally with data science and analytics teams at Lyft, ensuring best practices and knowledge share across like functions.
  • Technical Expertise: Possess functional knowledge of SQL or HIVE and understand all stages of customer acquisition and help define the impact of brand spend within this funnel.
  • Campaign Performance Reporting: Drive the execution of campaign performance reports to provide key learnings and feedback (trends, patterns, irregularity) for the marketing team.
  • Budget Allocation: Recommend budget allocations based on learnings.
  • Vendor Management: Partner with external vendors and internal channel managers (Comms, Brand, Social, Acquisition) to design proper analytics framework.
  • Technical Guidance: Provide technical guidance on models and analyses.
  • Stakeholder Management: Collaborate and develop relationships with cross-functional business teams at HQ and structure and present analyses to executives and other key stakeholders.
  • Decision-Making: Serve as a champion of sound decision-making for the marketing team.
Requirements
  • Education: B.S. in economics, applied math, statistics or other quantitative field; M.S. or PhD strongly preferred.
  • Experience: 10+ years experience in an analytics role or equivalent; management experience required.
  • Skills: Strong SQL and Excel skills, experienced with at least one scripting language (R, Python, SAS, etc), superb oral and written communication skills, and ability to thrive in a fast-paced startup environment.
  • Desirable Skills: Experience in marketing analytics, experience with brand advertising, and ability to attract and develop analytics talent to help support the mission.
Benefits
  • Health and Dental Coverage: Extended health and dental coverage options, along with life insurance and disability benefits.
  • Mental Health Benefits: Mental health benefits.
  • Family Building Benefits: Family building benefits.
  • Health Care Savings Account: Access to a Health Care Savings Account.
  • Paid Time Off: In addition to provincial observed holidays, team members get 15 days paid time off, with an additional day for each year of service.
  • Floating Holidays: 4 Floating Holidays each calendar year prorated based off of date of hire.
  • Sick Leave: 10 paid sick days per year regardless of province.
  • Parental Leave: 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible.

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