Senior Media Manager
1 month ago
At Lyft, our mission is to revolutionize transportation with innovative solutions. To achieve this, we need a talented Media Senior Manager to lead our paid media efforts. This role is perfect for a data-driven, passionate, and collaborative marketer who can develop and execute media strategies across paid channels.
Responsibilities:
- Develop and lead media strategy and planning across paid channels, with a focus on paid social, digital video, display, CTV, and DOOH.
- Manage the day-to-day of paid media campaigns, including budget and agency management, cross-functional comms, and creative workflows.
- Coordinate with cross-functional partners to bring our media plans to life.
- Partner with our media agency to develop and execute on strategic media plans that align with Lyft's objectives.
- Develop audience targeting strategies across rider and driver campaigns.
- Own reporting for paid media campaigns, aggregating results across sources to deliver a narrative on performance.
- Build and run experiments to test the effectiveness of our channels, audiences, and tactics.
Requirements:
- 7+ years media experience, at an agency or in-house, including 2+ years managerial experience.
- Background working with traditional and digital media channels, with expertise in paid social and digital channels.
- Ability to allocate media investments and manage cross-channel media campaigns from planning to execution.
- Excellent project management skills, and willingness to roll up sleeves on a variety of tasks.
- Adept at building relationships with fellow marketers and external partners.
- Technical proficiency in common online technologies, including tracking and analytics platforms.
- Experimentation mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights.
Benefits:
- Extended health and dental coverage options, along with life insurance and disability benefits.
- Mental health benefits.
- Family building benefits.
- Access to a Health Care Savings Account.
- 15 days paid time off, with an additional day for each year of service.
- 4 Floating Holidays each calendar year prorated based off of date of hire.
- 10 paid sick days per year regardless of province.
- 18 weeks of paid parental leave.
Lyft is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a healthy and safe workplace and strictly prohibit harassment of any kind.
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