Senior Media Manager

3 weeks ago

Toronto, Ontario, Canada Lyft Full time

At Lyft, our mission is to revolutionize transportation with innovative solutions. To achieve this, we need a talented Media Senior Manager to lead our paid media efforts. This role is perfect for a data-driven, passionate, and collaborative marketer who can develop and execute media strategies across paid channels.

Responsibilities:

  • Develop and lead media strategy and planning across paid channels, with a focus on paid social, digital video, display, CTV, and DOOH.
  • Manage the day-to-day of paid media campaigns, including budget and agency management, cross-functional comms, and creative workflows.
  • Coordinate with cross-functional partners to bring our media plans to life.
  • Partner with our media agency to develop and execute on strategic media plans that align with Lyft's objectives.
  • Develop audience targeting strategies across rider and driver campaigns.
  • Own reporting for paid media campaigns, aggregating results across sources to deliver a narrative on performance.
  • Build and run experiments to test the effectiveness of our channels, audiences, and tactics.

Requirements:

  • 7+ years media experience, at an agency or in-house, including 2+ years managerial experience.
  • Background working with traditional and digital media channels, with expertise in paid social and digital channels.
  • Ability to allocate media investments and manage cross-channel media campaigns from planning to execution.
  • Excellent project management skills, and willingness to roll up sleeves on a variety of tasks.
  • Adept at building relationships with fellow marketers and external partners.
  • Technical proficiency in common online technologies, including tracking and analytics platforms.
  • Experimentation mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights.

Benefits:

  • Extended health and dental coverage options, along with life insurance and disability benefits.
  • Mental health benefits.
  • Family building benefits.
  • Access to a Health Care Savings Account.
  • 15 days paid time off, with an additional day for each year of service.
  • 4 Floating Holidays each calendar year prorated based off of date of hire.
  • 10 paid sick days per year regardless of province.
  • 18 weeks of paid parental leave.

Lyft is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a healthy and safe workplace and strictly prohibit harassment of any kind.

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