Senior Media Manager

4 weeks ago


Toronto, Ontario, Canada Procter & Gamble Full time
Job Title: Senior Media Manager

We are seeking a highly skilled Senior Media Manager to join our team at Procter & Gamble Canada. As a key member of our Brand Operations Team, you will be responsible for identifying, building, and managing digital media capabilities and go-to-market strategies that drive media-enabled growth across our brand portfolio.

Key Responsibilities:
  • Develop and implement media investment ROI and media planning strategies to optimize our advertising spend and maximize impact.
  • Build and leverage new data and analytics capabilities to solve key opportunities in cross-media planning and measurement, media attribution, and the cookie-less future.
  • Provide media thought leadership and training across the organization to drive innovation and growth.
Requirements:
  • Minimum of 5-8 years' professional experience in media analytics, measurement, and optimization, preferably with a media agency or multichannel national advertising client.
  • Strong data and analytic skills, including data manipulation tools, business intelligence tools, and ability to triangulate between data, brand goals, and opportunities.
  • Strong management skills, including proven ability to manage multiple stakeholders and priorities, communicate effectively, and operate with discipline.


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