Senior Media Manager

1 month ago

Toronto, Ontario, Canada AIP Connect Full time
Senior Manager, Integrated Media

We are seeking a highly skilled and experienced media and people leader to join our client's fast-growing and fast-paced organization as the Senior Manager, Integrated Media. This role requires a strong data-driven strategic and growth-oriented mindset, with a robust understanding of the media and digital marketing landscape, and the learning agility to thrive, develop a team and deliver business results in a dynamic environment.

Key Responsibilities:
  • Lead and coach a team of channel subject matter experts across paid media and owned channels, including programmatic media, paid social, search, website, CRM, and media operations.
  • Develop and lead the strategy and inputs for national paid media, website, and CRM channels in the annual brand marketing plan.
  • Partner with integrated media team channel leads to develop robust learning agendas for each channel, connected back to brand objectives, brief, and business results delivery.
  • Establish the ways of working and operating rhythm for the integrated media team, including how the team partners with internal and external agency partners and vendors, channel SLAs, channel optimization approach, etc.
  • Provide deep channel expertise and thought leadership across channels of responsibility, ensuring we are recommending and executing against channel and vendor best practices.
  • Collaborate with cross-functional internal and external partners to develop a cohesive marketing and media approach that balances short-term KPIs with household penetration and long-term brand equity growth.
  • Lead the relationship with external agency partners, media, and MarTech vendors related to areas of expertise.
  • Analyze and manipulate performance data to identify areas for improvement and opportunities to optimize media spend and tactics to achieve KPIs.
  • Foster strategic and tactical alignment with internal stakeholders such as brand, creative, and content marketing teams.
  • Clearly communicate campaign changes and performance updates to strategic partners and internal stakeholders.
Reporting Relationships:
  • Reports to the Director, Media & CX.

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