Digital Analytics Strategist

3 weeks ago

Waterloo, Ontario, Canada Manulife Full time

About the Role:

We are seeking a highly skilled Experience Analytics Manager to join our Global Performance Marketing Shared Service. As a key member of our team, you will actively contribute to the successful implementation and continuous development of our digital strategy across Manulife's Group Benefit business.

This role supports the digital marketing team, GB Business teams & stakeholders by providing them with insightful reports and in-depth analysis. You will gather and analyze data, then package the results along with actionable recommendations for optimal business decisions.

Key Responsibilities:

  1. Conduct detailed analysis and reports with digital, profile, and third-party data through multiple squads, sprints, and stand-ups in an agile process.
  2. Create visualizations in PowerBI by combining different data sources.
  3. Build and maintain reports to gauge effectiveness and provide actionable insights on all initiatives to various teams.
  4. Collaborate with cross-functional teams to capture stakeholders' business questions and needs and translate them into actionable KPIs to help them achieve their desired business goals in digital channels.
  5. Help tag analysts configure Adobe Analytics reporting with effective analytics tag plans and solution design references for efficient data management.
  6. Offer optimization recommendations for all digital user experiences, ranging from mobile experiences to personalization.
  7. Provide actionable insights for digital initiatives using techniques such as multivariate and A/B testing methods.
  8. Work with the Digital Services team to identify issues and opportunities to improve sales, retention, and the digital customer experience.
  9. Using Adobe Analytics, this individual must help Business partners extract relevant data points to optimize their digital strategy.

Requirements:

  1. 2-5 years' experience working in digital analytics, specifically with Adobe Analytics.
  2. Knowledge of advanced digital analytics methodologies such as A/B and multivariate testing, audience-based experience personalization, customer journey analysis, and digital marketing attributes.
  3. Data management and visualization experience (Power BI or Tableau, SQL, R).
  4. Two or more years of business analysis experience in large-size companies with multiple functions/business units preferred.
  5. The ideal candidate will have a degree of experience measuring digital performance, including mobile analytics, and combining digital data with offline data.
  6. Excellent communication skills and ability to interact with and present analysis and recommendations to stakeholders.
  7. Experience of Adobe Experience Platform, Adobe Data Feeds, and integration of Adobe data with offline data is a plus.
  8. Experience directing the implementation of a web analytics platform, including providing detailed variable requirements to an IT team to ensure proper data collection.
  9. Basic JavaScript, HTML, and computer programming concepts would be a plus.
  10. Experience with Databricks would be a plus.
  11. The selected individual must be innovative and independent in exploring the best practices in digital analytics solutions; strong critical thinking and trouble-shooting skills are mandatory to be successful in this role, and the individual must exhibit a high degree of pro-activeness in analyzing customer behavior using available data to influence positive transformation on digital properties.

Manulife is an Equal Opportunity Employer

At Manulife, we prioritize removing barriers to provide equal access to employment. We strive to attract, develop, and retain a diverse workforce that reflects the customers we serve and foster an inclusive work environment that embraces the strength of cultures and individuals.

For more information about our benefits and why you should consider joining our team, please visit our website.

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