Digital Analytics Manager

3 weeks ago

Waterloo, Ontario, Canada Manulife Full time

Job Title: Digital Analytics Manager

The Digital Analytics Manager will play a key role in the Global Performance Marketing Shared Service, contributing to the successful implementation and continuous development of the digital strategy across Manulife's Group Benefit (GB) business. This role will support the digital marketing team, GB Business teams & stakeholders by providing them with insightful reports and in-depth analysis.

This role requires a highly motivated individual who has a passion for digital analytics and data analysis that supports all aspects of the digital strategy and optimization. The incumbent will gather and analyze data, then package the results along with actionable recommendations for the optimal business decisions. The incumbent will also use their creative and analytical mind to drive results to the next level by analyzing user behavior across all channels through a continually maturing analytics environment.

Key Responsibilities:

  • Conduct detailed analysis and reports with digital, profile and third party data through multiple squads, sprints, and stand-ups in agile process
  • Create visualizations in PowerBI by combining different data sources
  • Build and maintain reports to both gauge effectiveness and provide actionable insights on all initiatives to a variety of teams
  • Collaborate with cross-functional teams to capture stakeholders' business questions and needs and translate them into actionable KPIs to help them achieve their desired business goals in the digital channels.
  • Help tagging analyst in configure Adobe Analytics reporting with effective analytics tag plan and solution design reference (SDR) for efficient data management
  • Offer optimization recommendations for all digital user experience, ranging from mobile experience to personalization
  • Provide actionable insights for digital initiatives using techniques such as multivariate and A/B testing methods
  • Work with the Digital Services team to identify issues and opportunities to improve sales, retention, and the digital customer experience.
  • Using Adobe Analytics, this individual must help Business partners extract relevant data points to help in the optimization of their digital strategy

Requirements:

  • 2-5 years' experience working in digital analytics, specifically with Adobe Analytics
  • Knowledge of advanced digital analytics methodologies such as A/B and multi-variate testing, audience-based experience personalization, customer journey analysis, and digital marketing attributes.
  • Data management and visualization experience (Power BI or Tableau, SQL, R)
  • Two or more years of business analysis experience in large size companies with multiple functions / business units preferred.
  • The ideal candidate will have a degree of experience measuring the digital performance, including mobile analytics, and in combining digital data with offline data
  • Excellent communication skills and ability to interact with and present analysis and recommendations to stakeholders
  • Experience of Adobe Experience Platform, Adobe Data Feeds and integration of Adobe data with offline data is a plus
  • Experience directing the implementation of a web analytics platform, including the provision of detailed variable requirements to an IT team to ensure the proper collection of data elements
  • Basic JavaScript, HTML, and computer programming concepts would be plus
  • Experience with Databricks would be plus
  • Must be innovative and independent in exploring the best practice in digital analytics solutions; strong critical thinking and trouble shooting skills are mandatory to be successful in this role and the candidate must exhibit a high degree of pro-activeness in analyzing customer behavior using available data to influence positive transformation on the digital properties

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