Digital Communications Strategist

2 weeks ago

Waterloo, Ontario, Canada University of Waterloo Full time
Job Description

This position is accountable to the Associate Vice-President, Marketing and Brand Strategy and is responsible for providing leadership and setting best practices in digital marketing and communications across the university, its website, central social media channels, and all associated systems.

Key Responsibilities
  • Develop, implement, and manage a multi-platform digital strategy that aligns and supports the university's overall marketing and communications objectives.
  • Ensure that web and social media strategies effectively support, amplify, and integrate with the university's strategic initiatives.
  • Work closely with key administrators, including the President's Office, to ensure an integrated and strategic approach to all aspects of the university's digital presence.
  • Develop and prepare key digital communication messaging, presentation materials, and coaching for senior management.
  • Lead the dissemination of messages and web/social media traffic between the university and key stakeholders, including prospective students, government, donors, alumni, and others.
  • Serve as the point-person with vendors/providers for digital marketing efforts, including paid online media, search engine optimization, interactive marketing, internal/external partnerships, and more.
  • Lead the university-wide team responsible for strategy, content, design, analytics, and maintenance of social media channels to leverage and manage digital resources strategically and ensure that the university's brand identity, reputation, and messaging are protected and presented consistently and effectively across all digital platforms.
  • Track and report on the impact of strategic aspects of the university's digital presence.
  • Ensure that strategy effectively supports, amplifies, and integrates with other university efforts.
  • Manage the university's digital response to crises and issues.
  • Promote and provide coverage of high-profile and reputation-building events through the website and social media channels.
  • Stay current, champion, and support the use of industry best practices.
  • Create, update, and share standardized reports/analytics as appropriate, translating data into recommendations and plans for revising and improving future digital content and campaigns.
  • Integrate data related to organic social media campaigns that run parallel to paid media campaigns to ensure a holistic view of the results/learnings.
  • Develop, maintain, and communicate the university's social media strategy and guidelines.
  • Manage all aspects of Waterloo's social media collaboration tools.
  • Monitor and assess the digital activity of university competitors, industry, and emerging digital trends and make recommendations.
  • Act as the strategic digital lead for key university projects, including the State of the University Report, Waterloo Innovation Summit, Convocation, Waterloo Magazine, government visits, and others.
  • Manage the university's online response to crises by representing University Relations on multiple crisis communication committees.
Web Strategy
  • Oversee the management, implementation, support, measurement, and continuous improvement of web-related and other multi-platform digital projects, including websites, web documents, and e-communications, in alignment with the university's strategic priorities.
  • Provide guidance in the direction and standard of excellence for design and UX/UI across front-end university web properties.
  • Work collaboratively with content strategists, web designers, the Information Systems & Technology (IST) team, and others as required to develop effective, forward-thinking solutions for the university's websites and other digital requirements.
  • Together with the Manager, Web Strategy, review and approve university website requests and design deliverables.
  • Define and contribute to the improvement of relevant team processes.
  • Work with digital teams to define website modifications to improve Search Engine Optimization (SEO).
  • Demonstrate leadership in B2B and B2C marketing strategies, requirements, and related metrics.
  • Evaluate and provide recommendations regarding emerging platforms and digital trends.
  • Monitor and report on metrics for web and digital initiatives.
  • Provide counsel and support to marketing and communications colleagues regarding effective digital and content marketing best practices, platforms, and processes.
Digital Accessibility
  • Lead organizational efforts in the area of web accessibility compliance across the institution.
  • Thoroughly understand the Accessibility for Ontarians with Disabilities Act (AODA), the Web Content Accessibility Guidelines (WCAG) international standard, and how they apply to the university's digital presence.

  • Digital Communications Strategist

    3 weeks ago

    Waterloo, Ontario, Canada University of Waterloo Full time

    Job Title: Associate Director, Digital CommunicationsThis role is accountable to the Associate Vice-President, Marketing and Brand Strategy and is responsible for providing leadership and setting best practices in digital marketing and communications across the university, its website, central social media channels, and all associated systems.Key...

  • Digital Communications Strategist

    3 weeks ago

    Waterloo, Ontario, Canada University of Waterloo Full time

    Job Title: Associate Director, Digital CommunicationsThis role is accountable to the Associate Vice-President, Marketing and Brand Strategy and is responsible for providing leadership and setting best practices in digital marketing and communications across the university, its website, central social media channels, and all associated systems.Key...

  • Marketing Communications Strategist

    7 days ago

    Waterloo, Ontario, Canada Venuiti Solutions Inc. Full time

    Venuiti Solutions Inc. is a leading provider of innovative solutions to businesses across various industries.Job Title: Marketing Communications StrategistLocation: On siteEstimated Salary: $85,000 - $110,000 per yearJob Description:We are seeking a highly skilled Marketing Communications Strategist to join our team. The successful candidate will be...

  • Digital Analytics Strategist

    17 hours ago

    Waterloo, Ontario, Canada Manulife Full time

    About the Role: We are seeking a highly skilled Experience Analytics Manager to join our Global Performance Marketing Shared Service. As a key member of our team, you will actively contribute to the successful implementation and continuous development of our digital strategy across Manulife's Group Benefit business. This role supports the digital marketing...

  • Business Development Strategist

    3 weeks ago

    Waterloo, Ontario, Canada University of Waterloo Full time

    Job Title: Business Development and Industry StrategistThe University of Waterloo is seeking a highly skilled Business Development and Industry Strategist to join our team. As a key member of our Co-operative Education team, you will play a critical role in developing and implementing strategies to grow our co-op program and strengthen industry...

  • Business Development Strategist

    3 weeks ago

    Waterloo, Ontario, Canada University of Waterloo Full time

    Job Title: Business Development and Industry StrategistThe University of Waterloo is seeking a highly skilled Business Development and Industry Strategist to join our team. As a key member of our Co-operative Education team, you will play a critical role in developing and implementing strategies to grow our co-op program and strengthen industry...

  • Business Development Strategist

    4 weeks ago

    Waterloo, Ontario, Canada University of Waterloo Full time

    Job Title: Business Development and Industry StrategistThe University of Waterloo is seeking a highly skilled Business Development and Industry Strategist to join our team. As a key member of our Co-operative Education team, you will play a critical role in developing and implementing strategies to grow co-op opportunities with industry partners.Key...

  • Business Development Strategist

    4 weeks ago

    Waterloo, Ontario, Canada University of Waterloo Full time

    Job Title: Business Development and Industry StrategistThe University of Waterloo is seeking a highly skilled Business Development and Industry Strategist to join our team. As a key member of our Co-operative Education team, you will play a critical role in developing and implementing strategies to grow co-op opportunities with industry partners.Key...

  • Business Development Strategist

    1 month ago

    Waterloo, Ontario, Canada University of Waterloo Full time

    Job Title: Business Development and Industry StrategistThe University of Waterloo is seeking a highly skilled Business Development and Industry Strategist to join our team. As a key member of our Co-operative Education team, you will play a critical role in developing and implementing strategies to grow co-op opportunities with industry partners.Key...

  • Business Development Strategist

    4 weeks ago

    Waterloo, Ontario, Canada University of Waterloo Full time

    Job Title: Business Development and Industry StrategistThe University of Waterloo is seeking a highly skilled Business Development and Industry Strategist to join our team. As a key member of our Co-operative Education team, you will play a critical role in developing and implementing strategies to grow co-op opportunities with industry partners.Key...

  • Business Development Strategist

    4 weeks ago

    Waterloo, Ontario, Canada University of Waterloo Full time

    Job Title: Business Development and Industry StrategistThe University of Waterloo is seeking a highly skilled Business Development and Industry Strategist to join our team. As a key member of our Work Learn Institute, you will play a critical role in generating leads and supporting initial qualification to provide Regional Business Developers with viable...

  • Business Development Strategist

    4 weeks ago

    Waterloo, Ontario, Canada University of Waterloo Full time

    Job Title: Business Development and Industry StrategistThe University of Waterloo is seeking a highly skilled Business Development and Industry Strategist to join our team. As a key member of our Work Learn Institute, you will play a critical role in generating leads and supporting initial qualification to provide Regional Business Developers with viable...

  • Business Development Strategist

    3 weeks ago

    Waterloo, Ontario, Canada University of Waterloo Full time

    Job Title: Business Development and Industry StrategistThe University of Waterloo is seeking a highly skilled Business Development and Industry Strategist to join our team. As a key member of our Co-operative Education team, you will play a critical role in developing and implementing strategies to grow our co-op program and strengthen industry...

  • Business Development Strategist

    3 weeks ago

    Waterloo, Ontario, Canada University of Waterloo Full time

    Job Title: Business Development and Industry StrategistThe University of Waterloo is seeking a highly skilled Business Development and Industry Strategist to join our team. As a key member of our Co-operative Education team, you will play a critical role in developing and implementing strategies to grow our co-op program and strengthen industry...

  • Digital Communications Director

    2 weeks ago

    Waterloo, Ontario, Canada University of Waterloo Full time

    Job Title: Digital Communications DirectorAbout the Role:We are seeking a highly skilled Digital Communications Director to join our team at the University of Waterloo. As a key member of our marketing and communications team, you will be responsible for developing and implementing a comprehensive digital communications strategy that aligns with our...

  • Customer Experience Strategist

    2 weeks ago

    Waterloo, Ontario, Canada RouteThis Full time

    Job Title: Customer Experience StrategistWe're on a mission to revolutionize the customer support industry with innovative software solutions. As a Customer Experience Strategist, you'll play a crucial role in leading our Professional Services team to deliver exceptional customer satisfaction and ROI.Key Responsibilities:Partner with the sales organization...

  • Business Development Strategist

    2 weeks ago

    Waterloo, Ontario, Canada University of Waterloo Full time

    OverviewThe University of Waterloo is seeking a highly skilled Business Development Strategist to join our team. As a key member of our Cooperative Education department, you will be responsible for generating leads and supporting initial qualification to provide Regional Business Developers with viable prospects for conversion into paid, creditable co-op...

  • Business Development Strategist

    2 weeks ago

    Waterloo, Ontario, Canada University of Waterloo Full time

    OverviewThe University of Waterloo is seeking a highly skilled Business Development Strategist to join our team. As a key member of our Co-operative Education department, you will be responsible for generating leads and supporting initial qualification to provide Regional Business Developers with viable prospects for conversion into paid, creditable co-op...

  • Business Development Strategist

    1 week ago

    Waterloo, Ontario, Canada University of Waterloo Full time

    OverviewThe University of Waterloo is seeking a highly skilled Business Development Strategist to join our team. As a key member of our Cooperative Education and Work-Integrated Learning team, you will be responsible for generating leads and supporting initial qualification to provide Regional Business Developers with viable prospects for conversion into...

  • Digital Product Strategist

    2 weeks ago

    Waterloo, Ontario, Canada Dayforce HCM, Inc. Full time

    **About the Role**This position is responsible for maximizing the value of Equinet and all the Savings & Retirement eApps within.**Key Responsibilities**Contribute to the North Star visionArticulate a future experience that is compellingExecute on the S&R Self-Serve Transaction roadmap to digitize transaction requests for advisorsIncrease client...