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Senior Brand Manager Leader

2 months ago

Markham, Ontario, Canada Sofina Foods Inc. Full time

**Job Title:** Senior Brand Manager Leader

**Company Overview:

  • Sofina Foods Inc. is a leading food manufacturer that values innovation and growth.

**Salary Range:** $120,000 - $180,000 per annum

**Job Description:

Key Responsibilities
  1. Lead the development and execution of annual marketing plans for short and long-term brand building, including innovation, optimization, advertising, and promotional activities.
  2. Collaborate with customer insights to analyze internal and market/consumer data, identify issues and opportunities, monitor trends, and mitigate risks for assigned brands.
  3. Maintain good knowledge of competitors and customers to ensure Sofina's branded business is competitively marketed.
  4. Recommend performance metrics and criteria to optimally build and drive brands' performance/value and create stronger consumer engagement.
  5. Establish marketing investment recommendations and ensure execution of programs and initiatives within these budgets.
Product and Portfolio Management
  1. Evaluate business performance of assigned brands based on established criteria, identify/recommend areas of further improvements.
  2. Recommend and lead new branded projects and work closely with product development, innovation, sales, finance, operations, and legal teams in development and execution.
  3. Track, monitor, and measure success of marketing/campaign/promotional initiatives and opportunities with a strong emphasis on data analysis.
Communications Planning and Execution
  1. Develop and execute advertising and promotional tactics to drive brand revenue, value, and build brand equity.
  2. Ensure consistent brand voice and messaging across all communication channels.
Team Building and Growth
  1. Build organizational technical capabilities by providing day-to-day coaching and mentoring to brand report, cross-functional team, and external partners.
  2. Provide strategic direction, set plans, and goals for brand manager.

**Requirements:

  • Completion of a degree/diploma in Marketing, Business Administration, or a related field (MBA considered an asset).
  • 7-10+ years experience in brand management within Consumer Packaged Goods, ideally in Food.
  • Strong financial acumen and analytical abilities, utilizing data to support business decisions.
  • Knowledge of advertising, media planning, copy development, and packaging graphics development.
  • Demonstrated high level of proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
  • A proven track record building relationships, establishing credibility, and gaining alignment with a broad range of internal and external partners.