Strategic Paid Media Leader

5 days ago

Québec, Quebec, Canada Directive Consulting Full time

Company Overview

Directive Consulting is a leading global agency specializing in SaaS marketing. We utilize Customer Generation, a proprietary methodology focusing on SQLs and customers rather than traditional metrics like MQLs. Our services cater to clients' comprehensive digital marketing strategies, enabling them to hit their SQL targets consistently.

We have experienced remarkable growth over the past year while maintaining our culture of 'the best idea wins.' We're looking for individuals with a growth mindset to join our evolving teams.

About Directive Consulting

Ahead of the performance marketing curve, we empower businesses to achieve their goals through strategic partnerships and innovative solutions.

The Role

We're seeking an exceptional Strategic Paid Media Leader to spearhead our Paid Media division. As the leader, you'll be responsible for driving departmental growth, client satisfaction, product innovation, team development, and thought leadership. You'll play a crucial role in elevating Directive Consulting to the upper echelon of performance marketing agencies.

This position reports directly to the Vice President of Operations and is a key member of the management team. You'll work closely with various departments to achieve company-wide objectives and serve as the CEO of the Paid Media division.

Key Responsibilities

  • Inspire your team to deliver exceptional client experiences and drive business growth by developing innovative paid media strategies.
  • Lead a team of world-class paid media strategists in executing cutting-edge campaigns for mid-level and enterprise SaaS and Tech companies.
  • Develop and approve paid media strategies that consistently meet or exceed client goals.
  • Pitch new business opportunities and grow existing clients through effective leadership and communication.
  • Stay abreast of industry changes and adjust client strategies accordingly.
  • Oversee the department's budget, including staffing and resource requirements.

Your Offerings

  • 5-10+ years of experience managing teams of 10+ paid media practitioners, preferably at a growing agency.
  • Familiarity with navigating, servicing, and growing enterprise-level paid media engagements.
  • Experience communicating as an executive sponsor of key accounts; exceptional customer service and communication with the C-Suite during key moments.
  • A dynamic performance-marketing mindset for B2B, a clear perspective on what drives performance success, and curiosity about future trends in paid media for B2B SaaS and Tech organizations, particularly LinkedIn, Programmatic, Google Ads, and Review Sites (e.g., Capterra, G2).
  • High emotional intelligence and ability to work effectively across teams with diverse individuals.
  • Ability to understand client goals and translate them into broader strategic campaigns for leadership and the greater team.
  • Willingsness to pivot based on priority shifts or industry changes and anticipate change.
  • Clear communication skills with strategic insights and ability to create buy-in across the organization.
  • A clear vision for the future direction of the marketplace, with a track record of thought leadership in paid media.
  • Solid strategic skills and impressive understanding of business from both market and P&L perspectives.
  • Exceptional ability to motivate and retain a world-class team.
  • Willingness to travel as needed – open to new places, faces, and ideas.

What We Offer

  • We provide a set living wage at Directive.
  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family, fitting your lifestyle:
    • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.
  • Benefits Supporting Your Whole Person:
    • Mental - Access to certified therapists through Spring Health, membership to Headspace.
    • Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.
    • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.
    • Financial - Traditional and Roth 401(k) with a 3% company match.
    • Bonus - Annual bonus based on tenure, scaling in total amount over time.
    • Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment.

Work Environment Requirements

We are a remote-first company, offering the flexibility to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. This role has the opportunity to operate 100% virtually from your home office.

We primarily collaborate through virtual meetings (Zoom) and Slack. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

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