Data Insights Strategist
2 weeks ago
We are seeking a highly skilled Senior Analyst to join our Digital Solutions team at McCann Canada. This role will play a pivotal part in delivering actionable insights to our clients through data-driven storytelling.
The successful candidate will leverage their analytical expertise to help clients optimize marketing strategies, campaign performance, and overall business outcomes. They will analyze campaign performance data across multiple channels (e.g., web, email, app, and social) to provide actionable insights and recommendations.
This includes developing easy-to-understand dashboards and reporting frameworks using Google Looker (formerly Data Studio) to communicate results to internal teams and clients. The ideal candidate will be able to translate complex multi-channel data and user behavior findings into clear, compelling stories for both technical and non-technical stakeholders.
We are looking for someone with a solid understanding of the evolving digital marketing landscape. Experience measuring the performance of a broad set of channels, including web, email, social, app, and offline is required. Proficiency in implementing and maintaining Google Tag Manager and Google Analytics is also essential.
Key Responsibilities:- Analyze campaign performance data to provide actionable insights and recommendations.
- Develop and maintain dashboards and reporting frameworks using Google Looker (formerly Data Studio).
- Evaluate the effectiveness of digital tactics and provide guidance for optimization.
- Translate complex data findings into clear, compelling stories for stakeholders.
- Minimum 5-7 years' experience in an analytics or measurement focused client service role.
- Experience with Google Tag Manager and Google Analytics is required.
- Experience building dashboards with Google Looker (formerly Data Studio) is also required.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
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