Senior Data Insights Specialist
2 weeks ago
Unlock Career Opportunities
We are seeking a Senior Data Insights Specialist to join our Digital Solutions team at McCann Canada. In this pivotal role, you will play a key part in delivering actionable insights to our clients through data-driven storytelling.
About the Role
- Data Analysis: Analyze campaign performance data across multiple channels (e.g., web, email, app, and social) to provide actionable insights and recommendations.
- Reporting: Identify key metrics (KPIs) and develop easy-to-understand dashboards and reporting frameworks using Google Looker (formerly Data Studio) to communicate results to internal teams and clients.
- Optimization: Evaluate the effectiveness of digital tactics and provide actionable guidance for optimization.
- Storytelling & Communication: Translate complex multi-channel data and user behavior findings into clear, compelling stories for both technical and non-technical stakeholders.
- Insights & Learnings: Partner with agency teams to communicate data-driven insights that inform campaign planning and creative development.
- Deadline Management: Proven ability to manage both internal and external deadlines while maintaining the highest quality reporting and insights.
- Data Collection & Tool Evaluation: Identify opportunities to apply new analytical approaches or tools to address business challenges and drive innovation.
- Knowledge Transfer and Mentorship: Support junior team members by reviewing work, providing feedback, and fostering a collaborative learning environment.
What You'll Need
- Minimum of 5-7 years' experience in an analytics or measurement-focused client service role in an agency or fast-paced organization.
- Experience measuring the performance of a broad set of channels including web, email, social, app, and offline.
- Experience implementing and maintaining Google Tag Manager and Google Analytics is required.
- Experience building dashboards with Google Looker (formerly Data Studio) is required.
- Experience with additional analytics platforms (i.e., Adobe Analytics) or alternate visualization dashboards (i.e., Power BI) is considered an asset.
- Experience with Google Web Console, SEMRush, or other SEO metrics and strategies is considered an asset.
Compensation Package
The estimated salary for this position is between $85,000 and $110,000 per year, depending on experience and qualifications.
About Us
Mccann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported.
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