Home Concierge Marketing Strategist

2 weeks ago

Calgary, Alberta, Canada Virtuo Full time

Who are we?


Virtuo is a trusted guide for new homeowners to quickly and effortlessly begin enjoying their homes. We help make ownership decisions simpler and more enjoyable.


What you'll be doing


As the Demand Generation Specialist, you will support the development and execution of high-impact marketing strategies with a focus on demand generation and performance optimization. You will leverage both digital and traditional channels to work cross-functionally to convert interest into loyalty in a trust and relationship-driven market.


Your Responsibilities


You will be hands-on in implementing strategies and campaigns, not just ideating them. This role requires proactive execution of demand generation initiatives to drive lead generation and customer acquisition. You will be responsible for translating ideas into actionable plans, and will leverage various marketing channels and tools to achieve measurable results.



  • Develop and execute integrated marketing strategies to drive demand and generate large lead volumes to support new customer acquisition targets
  • Build, implement, and test demand generating workflows aimed at proactively engaging and converting leads into qualified opportunities
  • Collaborate with the marketing and sales teams to create targeted campaigns for various segments, leveraging channels such as email, social media, PPC, SEO, and events
  • Transform buyer data and insights into compelling narratives that resonate with diverse audiences and validate their journey through the sales funnel
  • Build and scale account-based marketing strategies and develop compelling content aligned with brand messaging and personas
  • Collaborate cross-functionally to create relevant marketing collateral that appeals to both prospects and existing customers. Align content to the buyer's journey and optimize conversion paths on websites and landing pages
  • Utilize marketing automation and CRM tools to support the generation of a robust marketing pipeline. Effectively track & scale marketing funnel objectives

How you'll be measured



  • Lead Generation
  • Marketing Qualified Leads (MQL's)
  • ABM Pipeline Contribution
  • Conversion Rate
  • Customer Acquisition Cost (CAC)

Requirements


We're looking for a highly analytical and entrepreneurial individual with a proven track record of success in executing scalable marketing strategies that drive demand generation. You should have extensive background in both digital and traditional marketing, with a strong understanding of selling SaaS products, and navigating complex ecosystems.


What We Offer



  • Competitive base salary
  • Paid vacation
  • Comprehensive health benefits
  • Work-life balance
  • Energized and collaborative work environment

Language


English

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