Senior Product Marketing Manager

4 weeks ago

Québec, Quebec, Canada Fresche Solutions Inc Full time
Job Title: Senior Product Marketing Manager

Fresche Solutions Inc is seeking a highly skilled Senior Product Marketing Manager to lead go-to-market strategies for our product portfolio. As a key member of our marketing team, you will be responsible for developing product positioning, value propositions, and compelling messaging that resonates with our target audience.

Key Responsibilities:
  • Lead and execute go-to-market strategies for product activations and adoption to meet revenue targets.
  • Develop product positioning, value propositions, and messaging that resonates with the target audience.
  • Plan and execute product launches and supporting campaigns from development to measurement and reporting to drive conversions, adoption, and retention.
  • Work closely with marketing team counterparts to craft and execute product cross-sell and upsell campaigns for our business units.
  • Develop high-value content, including sales decks, solution briefs, pitch decks, battlecards, guides, education sessions, demos, explainer videos, customer case studies, and use-cases.
  • Be the market eyes and ears through customer and competitive insights to influence our product and marketing strategies.
  • Support partner marketing initiatives with content development for the partner channel.
About You:
  • 7+ years of product marketing experience with a B2B SaaS company.
  • A proven track-record of creating and executing product launches and marketing programs that generate subscription revenue.
  • Demonstrated experience in executing product cross-sell and upsell campaigns to grow revenue and support customer retention.
  • Superior storytelling and writing skills translating product and technical concepts into value propositions and messaging, content, and presentations that deliver business impact.
  • Naturally curious and creative in uncovering market insights and customer journeys.
  • Highly proficient or experience with Product Marketing principles. Certification in Pragmatic Marketing or SiriusDecisions Product Marketing is an asset.
  • A data-first and agile approach to product marketing campaigns.
  • Proficiency in Asana is an asset.

This is a full-time and permanent position. We are always looking for highly motivated, energetic, creative individuals who work well in a fast-moving team environment and are committed to excellence.

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