Senior Product Marketing Manager, Commerce

2 months ago

Québec, Quebec, Canada Coveo Full time
About the Role

We are seeking a seasoned Senior Product Marketing Manager to join our Commerce Team at Coveo. As a key member of our marketing organization, you will be responsible for developing and executing go-to-market strategies to acquire new customers and drive strategic growth.

Key Responsibilities
  • Develop and Evangelize Value Propositions: Research, create, and communicate clear and concise value propositions and solution-based narratives that differentiate and drive demand for our commerce solution across all buyer lifecycle stages and personas.
  • Market-Facing Assets and Content: Design and develop a wide range of market-facing assets, high-impact marketing collateral, and compelling content, including web pages, presentations, pitch decks, product sheets, videos, and thought leadership pieces, that reinforce our key solution messages, product offerings, and capabilities.
  • Partner with Demand Generation: Collaborate closely with the demand generation team to support market-aligned programs that effectively drive pipeline growth with tailored messaging for diverse audiences.
  • Go-to-Market Activities: Work with the Product Management team to lead go-to-market activities for new product launches and new feature releases, owning positioning, messaging, and related market-facing materials.
  • Customer Advocacy: Collaborate with customer marketing, customer success, and directly with customers to produce compelling case studies, presentations, speaking engagements, and other advocacy materials.
  • Sales Enablement: Equip the sales and business development teams with tools, resources, and enablement to effectively communicate the value proposition of our products and position against competition.
Requirements
  • Marketing Experience: Over 5 years of marketing experience, including 2+ years in Product Marketing.
  • Go-to-Market Strategies: Demonstrated success in developing go-to-market strategies in collaboration with product management, encompassing product launches, content creation, and sales partnerships.
  • Communication Skills: Proficiency in translating complex technical concepts into compelling marketing content for diverse audiences, supported by excellent verbal and written communication skills for internal and external stakeholders.
  • Travel Requirements: Willingness to travel up to 25%.
Preferred Qualifications
  • Enterprise Technology Experience: Previous roles in enterprise technology companies, particularly in Artificial Intelligence.
  • Commerce Experience: Previous experience in the Commerce field.

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