Influencer Marketing Team Lead

1 month ago


Old Toronto, Canada Edelman Full time

Edelman Canada is a leading communications firm seeking a seasoned leader to helm our fast-growing national Influencer Marketing team. As an Account Director, you will be responsible for developing strategic influencer solutions, managing a high-performing team of experts, and ensuring the seamless integration of influencer marketing with other specialties.

Job Overview

This role offers a unique opportunity to drive business growth through innovative influencer marketing strategies. You will work closely with clients and internal stakeholders to create impactful campaigns that capture the attention of key audiences. Your expertise in problem-solving, team management, and relationship-building will be essential in cultivating a collaborative environment that fosters creative excellence.

About the Role
  • Develop and execute comprehensive influencer marketing strategies to achieve client objectives.
  • Lead a diverse team of influencer marketing experts, fostering a culture of innovation, empathy, and diligence.
  • Cultivate strong relationships with clients, influencers, and content creators to deliver exceptional results.
  • Stay abreast of industry trends, best practices, and emerging technologies to inform strategy and enhance program execution.
  • Collaborate with cross-functional teams to ensure seamless integration of influencer marketing with other specialties.
  • Maintain accurate records, reports, and budgets to ensure transparency and accountability.
Requirements
  • 7-10 years of experience in Digital, Content, or Brand Marketing, with 5-6 years in social media and community management.
  • 4-5 years of experience in influencer marketing, including identification, program management, outreach strategies, content planning, contracting, and reporting.
  • Demonstrable experience in managing high-performing teams, with a clear understanding of the influencer marketing landscape and its importance.
  • Proven ability to lead integrated campaign strategies, manage multiple projects simultaneously, and maintain effective communication with all levels of internal contacts.
Benefits

Edelman welcomes applications from individuals with disabilities and offers accommodations upon request. We are committed to fostering a diverse and inclusive work environment that encourages collaboration, creativity, and professional growth.



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