B2B Content Marketing Specialist
3 weeks ago
Dexterra Group is a fast-growing, financially strong, publicly listed company (TSX:DXT). We have a far-reaching presence across North America with hundreds of opportunities at any given time. As a Marketing Specialist, you will be part of our team that collaborates and learns from each other every day.
Job OverviewThis role involves assisting in the development and execution of our annual marketing strategy, generating creative ideas to reach key audiences across the B2B buyer journey.
You will work closely with other members of the Marketing and Communications team as well as sales associates and operations team members to assess needs, collaborate on approach, and create story-based content.
Key Responsibilities- Assessing needs of internal business unit stakeholders and collaborating on approach
- Crafting key messages aligned with audience insights to inform content development
- Creating story-based content, including blogs and case studies
- Project managing the creation of content, working collaboratively with business leaders and creative services
- Developing audience-based, outcomes-focused marketing and communications strategies
To succeed in this role, you should have:
- A post-secondary education from an accredited university or college with a degree or diploma in Marketing, Communications, Public Relations, or another similar program
- 5+ years of B2B marketing and communications experience
- Strong SEO content writing and best practices with an understanding of the B2B buyer journey
- Exceptional project management and communications skills
We offer a flexible, hybrid option and opportunities for growth and development. Our team is passionate about B2B content marketing, and we're looking for someone who shares this passion.
The estimated salary for this role is $70,000-$90,000 per year, depending on experience and location.
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