Marketing Development Specialist

2 weeks ago

Mississauga, Ontario, Canada Disability Solutions Full time
Company Overview
Dexterra Group is a financially strong, publicly listed company that has been dedicated to serving North American clients for over 75 years. We have a far-reaching presence across the entire continent with hundreds of full-time and part-time opportunities at any given time.

Estimated Salary
$60,000 - $80,000 per year based on location and experience in B2B marketing and communications.

Job Description
The Marketing Specialist assists in the development and execution of our annual marketing strategy, generating creative ideas to reach key audiences across the B2B buyer journey. This role requires close collaboration with other members of the Marketing and Communications team as well as sales associates and operations team members.

Key Responsibilities
  • Assessing needs of internal business unit stakeholders and developing a comprehensive approach to meet communication objectives
  • Conducting stakeholder interviews and primary research to establish industry and audience insights
  • Crafting key messages aligned with audience insights to inform content development
  • Creating story-based content, including blogs and case studies, for use on our website, social channels, and campaigns
  • Project managing the creation of content, working collaboratively with business leaders, creative services, and other members of the Marketing and Communications team
  • Developing audience-based, outcomes-focused marketing and communications strategies
  • Managing social communities and ensuring alignment with social media strategy
  • Publishing content to our website and social channels using CMS and scheduling tools
  • Analyzing engagement and results of content to help shape activities


Required Skills and Qualifications
  • Post-secondary education from an accredited university or college with a degree or diploma in Marketing, Communications, Public Relations, or another similar program
  • 5+ years of B2B marketing and communications experience
  • Strong SEO content writing and best practices with an understanding of the B2B buyer journey
  • Exceptional project management and communications skills
  • Thorough understanding of the digital marketing ecosystem and performance tracking
  • Experience with various martech platforms such as Salesforce, SEMrush, and Meltwater
  • Well-versed in Microsoft Office, including Word, Excel, PowerPoint, and Teams
  • Adobe Creative Suite skills are considered an asset
  • Strong verbal and written communication skills
  • Well-developed organizational, time management, and decision-making skills
  • A passion for B2B content marketing


Benefits
  • Be part of a fun team that collaborates and learns from each other every day
  • Flexible, hybrid work arrangement
  • Opportunities for growth and development
  • An enriching, mutually beneficial professional learning experience in a fast-growing, publicly listed company

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