Digital Content Creator
2 weeks ago
We are seeking a highly skilled Marketing Specialist to join our team at Dexterra Group. As a key member of our Marketing and Communications team, you will assist in the development and execution of our annual marketing strategy, generating creative ideas to reach key audiences across the B2B buyer journey.
Responsibilities
- Develop and implement a comprehensive marketing strategy that aligns with our business objectives
- Conduct market research and analyze industry trends to identify opportunities and challenges
- Create engaging content, including blogs, case studies, and social media posts, to promote our brand and services
- Collaborate with cross-functional teams to ensure alignment and effectiveness of marketing efforts
- Manage and optimize our social media presence, including creating and scheduling content and analyzing engagement metrics
- Monitor and report on key performance indicators (KPIs) to measure the success of our marketing efforts
Requirements
- Post-secondary education from an accredited university or college with a degree or diploma in Marketing, Communications, Public Relations, or another similar program
- 5+ years of B2B marketing and communications experience
- Strong SEO content writing and best practices with an understanding of the B2B buyer journey
- Exceptional project management and communications skills
- Thorough understanding of the digital marketing ecosystem and performance tracking
- Experience with various martech platforms such as Salesforce, SEMrush, and Meltwater
- Well-versed in Microsoft Office, including Word, Excel, PowerPoint, and Teams
- Adobe Creative Suite skills are considered an asset
- Strong verbal and written communication skills
- Well-developed organizational, time management, and decision-making skills
- A passion for B2B content marketing
What We Offer
- A dynamic and supportive work environment
- Flexible, hybrid work arrangement
- Opportunities for growth and development
- An enriching, mutually beneficial professional learning experience in a fast-growing, publicly listed company
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