Digital Media Planning Director

1 month ago

Old Toronto, Ontario, Canada Klick Full time
About Klick Health

Klick Health is a dynamic and innovative company that has been a leader in the life sciences industry since 1997. We're a team of brilliant minds who are passionate about realizing the full potential of our people and clients. Our company culture is built on a foundation of growth, innovation, and collaboration, making us one of the country's Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing.

Job Details

We're seeking a seasoned media expert to join our team as a Media Planning Director. In this role, you will play a pivotal part in bridging the gap between clients and our internal media team. Your mission will be to understand, strategize, and implement effective media solutions that contribute to the achievement of client objectives. If you have a passion for digital health and a track record in strategic planning, we want to hear from you.

Responsibilities
  • Develop a long-term strategic roadmap for media with key accounts, staying up-to-date with digital media technologies, trends, vendors, and best-practices.
  • Collaborate with internal teams to define a long-term vision for digital media at key account and a step-by-step implementation roadmap for achieving it.
  • Communicate and advocate for this vision both internally and externally.
  • Direct implementation of the roadmap at a cross-brand account level, providing direction for the development and adherence to processes that reflect best-practices.
  • Lead cross-channel media planning and optimization for brand media programs, providing evidence-based recommendations on channel budget allocation.
Skills and Experience
  • 8+ years in a digital media role, with a background in strategic digital media planning and experience in key media channels, including Display, and SEM.
  • Deep knowledge of all digital media channels and their strategic role.
  • Knowledge of, interest in, and excitement about emerging digital media technologies and channels, such as programmatic buying and native advertising.
  • Proven experience defining, communicating, and implementing a strategic vision.
  • Passion for digital health and the possibilities of digital media for healthcare.
  • Drive to maximize return on investment and quantifiably prove it.

Klick is committed to developing an inclusive, barrier-free recruitment process and work environment. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities, and people with intersectional identities. If you require any accommodation, please contact us at careers@klick.com and we will work with you to meet your accessibility needs and ensure you have a positive experience.

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