Media Planning Director

2 months ago

Old Toronto, Ontario, Canada Klick Full time
{"h3": "About Klick Health", "p": "At Klick Health, we're a team of innovators, thinkers, and doers who are passionate about harnessing the power of digital media to drive real-world impact in the life sciences industry. With a strong focus on strategic planning, creative problem-solving, and collaboration, we're dedicated to helping our clients achieve their goals and make a meaningful difference in the lives of patients and healthcare professionals.

As a Media Planning Director at Klick, you'll play a key role in shaping the future of digital media in healthcare. You'll work closely with our internal teams to develop and implement effective media strategies that drive results and exceed client expectations.

Responsibilities:

* Define a long-term strategic roadmap for media with key accounts
* Collaborate with internal teams to define a long-term vision for digital media at key account and a step-by-step implementation roadmap for achieving it
* Direct implementation of the roadmap at a cross-brand account level
* Lead cross-channel media planning and optimization for brand media programs
* Provide evidence-based recommendations on channel budget allocation
* Collaborate with internal media team, including display media planners and search engine marketing experts, to maximize media effectiveness across channels
* Work with display media planners, search engine marketing experts and analytics team to maximize media return on investment
* Cultivate relationships with strategic partners, including platform providers, publishers and networks

Requirements:

* 8+ years in a digital media role, with a background in strategic digital media planning and experience in key media channels, including Display, and SEM
* Deep knowledge of all digital media channels and their strategic role
* Knowledge of, interest in and excitement about emerging digital media technologies and channels, such as programmatic buying and native advertising
* Proven experience defining, communicating and implementing a strategic vision
* Passion for digital health and the possibilities of digital media for healthcare
* Drive to maximize return on investment and quantifiably prove it
* Knowledge of and experience with pharmaceutical marketing is preferred
* Knowledge of and experience with healthcare media vendors is preferred

At Klick, we're committed to creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities.

We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at and we will work with you to meet your accessibility needs and ensure you have a positive experience.

#LI-Hybrid #LI-JP1

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