Biologics Brand Management Expert
4 days ago
Sun Pharma is looking for a Senior Brand Manager to join our team and lead the marketing efforts for our biologics brand.
Responsibilities- Collaborate with Commercial Operations to establish revenue forecasts and drive growth.
- Develop and execute strategies to maximize the impact of critical customer touchpoints.
- Manage external agency partners to deliver promotional tactics and materials.
- Optimize Omnichannel Marketing efforts to engage customers.
- Design and plan communication plans to reach customers effectively.
- Analyze market data and develop actionable insights.
- Plan and implement market research initiatives to deepen market understanding.
- Share insights to inform business decisions.
- Develop brand strategies to drive growth and market share.
- Analyze competitors and collect, interpret, and disseminate competitor information.
- Identify and plan/execute by segment to drive segment migration.
- Establish basis of segmentation, quantify, and establish segment needs.
- Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, and medical technology.
- Preferably additional marketing or business training; MBA ideal.
- Has worked in the pharmaceutical industry for at least 7-10 years as Brand Manager, Sales Representative, or Sales Supervisor.
- 5-7 years Brand Management experience including launching key brands in local environment.
- Soft skills: organizational and analytical skills; ability to work in a specialist area; excellent communication skills; digital marketing/market research/selling skills are desirable.
- Strategic thinking and problem-solving skillsets essential.
- Experience working with PAAB regulations, IMC, and local compliance agencies.
- IT tools: MS Office - intermediate level.
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