Digital Commerce Transformation Director
4 days ago
About Us
The LCBO (Liquor Control Board of Ontario) is an Ontario government enterprise and one of the world's largest buyers and retailers of beverage alcohol. Through more than 650 retail stores, catalogues, special order services and over 389 LCBO Convenience Outlets (LCOs), which provide cost-effective, convenient and socially responsible access for rural consumers, the LCBO offers nearly 24,000 products annually to consumers and licensed establishments from more than 80 countries.
Job Description
We are seeking a Digital Commerce Transformation Director to lead our digital strategy and management of all digital platforms, including website and mobile apps, to create engaging experiences through a cohesive retail and digital model, for B2C and B2B customers, and drive overall growth and profitability of digital channels.
Key Responsibilities
- Develop and Implement Strategies
Develop and implement strategies to unify the digital platforms and integration of new back-end systems to enhance the customer omni-channel experience.
Lead Marketplace IntroductionChampion the strategy for Digital Channels and lead marketplace introduction delivering on program goals and ecommerce technology enhancements.
Manage Projects and ProgramsManage appropriate projects to inspire creativity and value through the LCBO mandate.
Establish and Oversee ProgramsEstablish and oversee programs to address risks.
Enhance Customer Experience
- Create Engaging Online Experience
Create an engaging online experience to encourage product discovery and interest (product design, user experience, content) and make it easy to shop online regardless of fulfillment choice.
Influence and Amplify Digital PlatformsInfluence and amplify digital B2B platforms to provide a seamless customer experience and meet market modernization goals.
Use Data to Guide Decision-MakingUse data to guide insight and prioritize opportunities for customer experience improvements across web and mobile.
Monitor and Drive Action on Key KPIsMonitor and drive action on key KPIs, proactively identifying and resolving roadblocks to ensure achievement.
Improve Current TechnologiesImprove current technologies while prioritizing future development.
Build Product Roadmap
- Develop Mid and Long-Term Roadmap
Develop mid and long-term roadmap and release schedule in partnership with IT, consistent with corporate priorities, for B2B and B2C customers.
Define and Oversee KPIsDefine and oversee KPIs and build business cases.
Promote Best PracticesPromote best practices for Digital channel opportunities and tools through learning, keeping ahead of Digital eCommerce trends.
Omnichannel Fulfillment Experience
- Lead Enhancements to Pickup/Delivery Process
Lead the enhancements to the pickup/delivery process to support in-store pick up, ship to home and on demand delivery programs – aligning to schedules, projects, budgets, and resources to meet expected results.
Develop Last Mile StrategyDevelop a last mile strategy in collaboration with cross-functional team.
Define Strategy for On Demand Delivery ProgramDefine strategy for long term on demand delivery program.
Growth of eCommerce Sales and Revenue
- Lead Cohesive Retail and Digital Model
Lead our overall cohesive retail and digital model for B2B and B2C by understanding market trends, user needs and experiences and interrelatedness of Digital Channels with other projects.
Educate and InfluenceEducate and influence, through the use of data and insight, to improve merchandising and promotional activities and programs and to influence trade marketing activity.
Identify Opportunities for Owned Digital Channel Media SalesIdentify and oversee opportunities for owned digital channel media sales.
Leadership
- Provide Purposeful Leadership
Provide purposeful leadership to the Digital Channel team to focus on key priorities and deliver programs that meet business goals and changing market requirements.
Foster Collaboration and Introduce New Ways of WorkingFoster collaboration and introducing new ways of working to drive digital KPIs and operational efficiency.
Grow Talent and SkillsetContinue to grow talent and skillset to meet changing business needs.
About You
- Education and Experience
University Degree or Post-graduate education in some of the following: Digital eCommerce, online merchandising, and promotions.
Senior Management Experience10 years of experience in a senior management role within the digital commerce or omni-channel retail space.
Digital eCommerce Management ExperienceExperience in Digital eCommerce management, including fulfillment, logistics, customer service, and latest digital commerce trends.
Comprehensive Knowledge of Retail OperationsComprehensive knowledge of retail operations with familiarity within the beverage alcohol industry and associated product expertise.
Understanding of Search Engines and OptimizationAn understanding of search engines, optimization and factors that influence high SEO rankings.
Comfort with Digital Transformation ProjectsComfort with digital transformation projects and familiarity with Digital eCommerce platforms (Adobe), in-store technology capabilities, and customer data analytics.
Background in Process ImprovementBackground in process improvement and operational efficiency, with experience enhancing customer experience and operational metrics in a retail environment.
Complex Program Delivery ExperienceExperience delivering complex programs, ensuring understanding of organizational goals, while managing resources, timelines, risks, and dependencies to deliver high-quality results within budget.
Defining and Using KPIsAbility to develop a long-term vision for the omni-channel digital commerce experience, aligned with our strategic goals.
Leading Decision-Making and Performance ImprovementProficient in defining and using (KPIs) to lead decision-making and improve performance.
Overseeing Complex Projects and Resolving IssuesExperience overseeing complex projects and resolving issues that arise during the integration of various operational phases.
Explaining Complex StrategiesExperience explaining complex strategies to diverse audiences, leading negotiations, building consensus, and promoting an inclusive team culture that values diverse perspectives.
Benefits and Culture
We offer a comprehensive suite of benefits, including access to an Employee & Family Assistance Program, a Defined Benefit Pension, discounts on products and services via Workperks, and much more.
Culture and Inclusion
We foster a culture of inclusion and belonging, so everyone feels valued, respected, and heard. The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility of Ontarians with Disabilities Act.
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