Marketing Optimization Manager

6 days ago

Toronto, Ontario, Canada Leads Full time

Company Overview

Leads.io is a technology-driven partner in effective lead generation, providing empowering business solutions on a global scale.

We deliver high-quality leads through diverse channels such as Facebook, Instagram, TikTok, display, native, paid search and organic, aiming to elevate our clients' ventures to new heights of success.

Salary

$120,000 - $150,000 per year, depending on experience and location.

Job Description

The CRO Manager will be responsible for creating and optimizing paid marketing landing pages, improving conversion rates using a data-driven approach.

This includes developing and executing A/B and multivariate testing strategies, analyzing user behavior and performance metrics, and providing actionable recommendations for improvement.

The role also involves leading cross-functional brainstorming and strategy sessions, mentoring and guiding UX/UI designers and CRO specialists, and staying updated on the latest trends and best practices in CRO and digital marketing.

Required Skills and Qualifications

To succeed in this role, you should have:

  • A bachelor's degree in Design, Marketing, or a related field
  • 5+ years of experience in CRO, UX/UI design, or a related role in a B2C marketing context
  • Experience with coaching, project management, and/or managing a small expert team
  • Proven track record of driving measurable improvements in conversion rates and creating effective digital experiences
  • Proficiency in CRO tools (e.g., Google Optimize, Optimizely, VWO) and design tools (e.g., Figma, Adobe Creative Suite)

Benefits

As a member of our team, you can expect:

  • 20 holidays per year
  • Hybrid working and flexible working hours
  • An open and inclusive culture that fosters personal growth and initiative
  • Great lunch on Fridays to celebrate the weekend
  • Employee Benefits Plan which includes Life Insurance, Accidental Death & Dismemberment, Extended Health Care, Dental and Dependent Life
  • Provided equipment (Macbook, mouse/keyboard)
  • Access to mental health support through OpenUp is offered anonymously and without cost
  • The opportunity to work fully remotely for up to a month per year from a location of your choice

Our Recruitment Process

Our process consists of a phone meeting to discuss qualifications, followed by an interview, a case study, and a final interview for skills and cultural alignment. If successful, we will extend a formal offer. Upon acceptance, you'll embark on your exciting journey with Leads.io.

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