Digital Marketing Optimization Specialist
4 days ago
Company Overview
Apex Exchange is a leading digital advertising exchange, seeking an experienced Digital Marketing Optimization Specialist to join our team.
Estimated Salary
The estimated annual salary for this position is $120,000 - $150,000 depending on experience and qualifications.
Job Description
The Digital Marketing Optimization Specialist will play a critical role in the execution, management, and optimization of large online media campaigns and programs for agency clients. This includes aiding activities such as campaign setup, campaign management, optimizations, and performance reporting. The ideal candidate will have 3+ years of experience in digital marketing, with hands-on experience with DV360 or Google.
Responsibilities:
- Aid Account Manager in execution, management, and optimization of large online media campaigns and programs for agency clients (e.g., auction/exchange-based performance media, audience-based buying, remarketing campaigns)
- Manage the execution and optimization in preparation for campaign launch for smaller accounts
- Assist in the development of client-facing campaign performance reports
- Traffic campaign tags into Programmatic platforms
- Run the campaign QA process to ensure accurate campaign implementation and pacing
- Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
Required Skills and Qualifications
The successful candidate will possess the following skills and qualifications:
- 3+ year of experience in digital marketing
- 2+ year hands-on experience with DV360 or Google
- Experience with Verizon or Amazon is beneficial
- Understanding of traditional and interactive media planning elements
- Proficiency in Microsoft Office solutions
- Strong analytical thinking and mathematical skills
- Excellent communication and writing skills
- Ability to organize and manage detail work
Benefits
At Apex Exchange, we offer a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and generous paid time off.
Others
The Digital Marketing Optimization Specialist will be working closely with our Account Management team to deliver exceptional results for our clients. If you are a motivated and experienced professional looking to take your career to the next level, please apply.
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