Associate Director of Search and SEO Strategy

1 day ago

Calgary, Alberta, Canada Critical Mass Full time
Lead Search and SEO Strategies for Global Brands

As an Associate Director of Search, you will lead and inspire a high-performing team of search strategists in driving best-in-class SEO strategies for some of the world's biggest brands. You will blend traditional SEO with creative content experiences to fuel innovative growth. Developing data-driven strategies to drive our clients' overall business is on your shoulders - But you have that covered because spearheading new initiatives is your passion. Most importantly, you drive search through content strategy and user experience, with a strong technical foundation - after all, digital is our home.

Your Key Responsibilities:
  • Own the scoping, roadmapping, execution, and success of holistic search strategies for national enterprise-level brands
  • Serve as an integral part of the account leadership team, making recommendations on strategy and approach to drive innovation and exceed organizational expectations
  • Manage and grow a high-performing team of SEO specialists
  • Use search data (in conjunction with other research sources) to understand user intent, drive content strategies, and identify business opportunities for clients
  • Define success metrics and translate SEO results to business objectives
  • Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices
  • Deliver actionable insights to clients through insightful, visually compelling reports (including implications and strategic recommendations)
  • Align paid and organic search strategies to reduce costs while maximizing key business activities
  • Conduct regular SEO audits and competitive analyses
  • Develop frameworks and processes to systematically track and improve search performance
  • Advise on technical website development to maximize search indexability and visibility, including JavaScript SEO and accessibility considerations
  • Define search-driven guidelines and requirements for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, site maps, etc.
  • Monitor, analyze, and report on search results and performance to both internal and external stakeholders
  • Keep current with the latest digital trends to identify potential applications for clients like speed, voice search, AI, machine learning automation, omnichannel search optimization, and more
Your Qualifications:
  • 8+ years of search experience
  • Experience managing and growing a team of SEO specialists
  • Excellent written and verbal communication skills Ability to translate and articulate strategy and tell stories with dataAbility to drive strategic conversation around the pillars of SEO (e.g. Content, Technical, etc.) and how they map to business challenges
  • Strong presentation and data storytelling skills, with an emphasis on crafting compelling visual stories in slide format
  • Demonstrated achievements in systematically improving search performance that translated into traffic and conversion growth
  • Strong analytics skills, and experience with analytics and data visualization tools like Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, etc.
  • Expertise and hands-on experience with standard industry tools (SEO and analytics platforms), including Ahrefs, SEMrush, Streaming Frog, Google Analytics, Google Search Console, etc.;Strong content strategy skills, ideally with experience in data-driven content creation
  • Excellent business acumen, results-orientation and written communication skills
  • Experience defining and documenting cross-disciplinary internal processes to streamline SEO implementation and best practices
  • Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large data sets.
  • Strong understanding of technical SEO and the web development process, including a working knowledge of JavaScript and relevant frameworks
  • Passion for staying current in a rapidly evolving digital environment, leveraging new tools and digital marketing channels to gain a competitive edge
What We Offer:
  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible CM new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days per week.

The ask stems from our want to:

  • Strengthen opportunity for continuous learning
  • Improve collaboration and team relationships
  • Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmassandus.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based:job-scams#avoid
If Canada based:consumer-affairs.html
If U.K. based:consumer-protection-rights
If Costa Rica based: consejos_practicos.aspx 

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