Search Engine Optimization Specialist

4 weeks ago

Calgary, Alberta, Canada Digital Shift Full time

Are you an analytical thinker with a passion for enhancing online visibility and achieving measurable outcomes? If you thrive on using SEO strategies to improve digital presence and create competitive advantages, we want to hear from you.

As an SEO Analyst at Digital Shift, you will be instrumental in transforming our digital strategy. Your expertise in SEO will be crucial in boosting our clients' online visibility and ensuring their content effectively reaches their intended audiences. Your work will play a significant role in converting site visitors into loyal customers through innovative tools and data-driven insights.

Key Responsibilities:

  • Conduct in-depth keyword analysis utilizing tools such as Ahrefs, Semrush, Keyword Planner, and Moz.
  • Execute competitive assessments to pinpoint content deficiencies and opportunities for improvement.
  • Enhance web pages developed by our content team using advanced on-page SEO methodologies.
  • Track essential SEO metrics, including organic traffic, conversion rates, and user engagement.
  • Generate comprehensive reports on performance metrics, aligning them with our SEO objectives and standards.
  • Implement local SEO and backlink strategies to enhance online authority.
  • Stay updated on the latest SEO trends and continuously refine your skills with emerging tools and techniques.

Qualifications:

  • 2-3+ years of relevant experience as an SEO Analyst or in a comparable role within digital marketing.
  • Proficient in utilizing SEO tools and platforms, with a solid understanding of keyword research, XML sitemaps, and webmaster tools.
  • Strong knowledge of search engine algorithms, ranking factors, and best practices in SEO.
  • Demonstrated analytical abilities to interpret data and make strategic decisions.
  • Experience with optimizing Google Business Profiles and familiarity with HTML, JavaScript, and advanced SEO techniques is advantageous.
  • A degree or diploma in Marketing, Business, or a related field.

This is a full-time remote position, requiring a motivated and self-driven individual who can meet deadlines while effectively utilizing project management and collaboration tools.

About Digital Shift

Founded in 2007, Digital Shift takes a unique approach to digital marketing. We prioritize results-driven teams and foster strong relationships that lead to success. Our commitment to creating an inclusive environment ensures that diverse perspectives are integral to our achievements. We empower home service businesses across Canada and the US by transforming online searchers into customers.

Why Choose Us?

At Digital Shift, you will find a supportive community, dynamic challenges, and numerous opportunities for both professional and personal growth.

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