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Search Engine Optimization Specialist
2 months ago
Are you a results-oriented professional with a passion for enhancing online visibility through search engine optimization? Do you have a knack for utilizing data to drive effective SEO strategies and improve digital presence?
As an SEO Performance Analyst at Digital Shift, you will be instrumental in transforming our clients' online visibility. Your role will involve applying your analytical prowess and extensive knowledge of SEO methodologies to boost our clients' digital strategies and ensure their content effectively engages target audiences. Your work will be crucial in converting site visitors into loyal customers by leveraging advanced tools and data insights.
Key Responsibilities:
- Conduct comprehensive keyword analysis utilizing platforms such as Ahrefs, Semrush, and Moz.
- Perform competitive assessments to uncover content opportunities and areas for improvement.
- Enhance web pages developed by our content team through sophisticated on-page SEO techniques.
- Track essential SEO metrics including organic traffic, conversion rates, and user engagement.
- Generate performance reports that align with our SEO objectives and benchmarks.
- Implement local SEO tactics and manage link-building initiatives to enhance online authority.
- Stay updated on the latest SEO trends and continuously refine your skills with emerging tools and techniques.
Qualifications:
- 2-3+ years of relevant experience as an SEO Analyst or in a comparable digital marketing role.
- Proficiency in utilizing SEO tools and platforms, with a solid understanding of keyword research and webmaster tools.
- In-depth knowledge of search engine algorithms, ranking factors, and best practices in SEO.
- Strong analytical abilities to interpret data and make strategic decisions.
- Experience with Google Business Profile optimization and familiarity with HTML and advanced SEO techniques is advantageous.
- A degree or diploma in Marketing, Business, or a related field.
This is a full-time remote position, and we seek motivated, self-driven individuals who can meet deadlines while effectively collaborating using project management tools.
About Digital Shift
Founded in 2007, Digital Shift takes a unique approach to digital marketing. We prioritize results-driven strategies and foster strong relationships that lead to success. Our commitment to inclusivity ensures that diverse perspectives are integral to our achievements. We empower home service businesses across Canada and the US by transforming online searchers into customers.
Why Choose Digital Shift?
Experience a career where your contributions lead to meaningful change, and your well-being is a priority. At Digital Shift, you will find a supportive environment, engaging challenges, and numerous opportunities for professional and personal growth.
