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Content Writer and Brand Storyteller

2 months ago

Toronto, Ontario, Canada Lifemark Full time
{"title": "Content Writer and Brand Storyteller, Marketing", "description": "

Our organization is seeking a skilled Content Writer and Brand Storyteller to join our marketing team. As a key member of our team, you will be responsible for creating engaging content that informs, educates, and resonates with Canadians coast to coast.

Key Responsibilities:

  • Elevate the brand voice to connect with private patients and educate them on Lifemark services
  • Develop and implement a content strategy that aligns with our marketing goals
  • Collaborate with internal stakeholders to create high-quality content that meets our brand standards
  • Plan and develop content for marketing campaigns, including email newsletters and social media
  • Support the development and promotion of webinars through content planning and deck development
  • Manage editorial calendar content planning
  • Ensure a strong voice and brand consistency is maintained across integrated channels

Requirements:

  • Minimum of 3-5 years of experience in a content creation, marketing, or freelance writer role
  • Bachelor's degree in English, marketing, journalism, or related field
  • Proven experience as a creative copywriter developing many content forms
  • Experience working in a related position in the healthcare industry
  • Above-average writing, editing, and proofreading skills
  • Knowledge of online content strategy and creation
  • Ability to leverage SEO principles to maximize reach
  • Strong research skills
  • Ability to work within tight deadlines
  • Works well in a team
  • Detailed-oriented
  • Excellent time-management and organizational skills
", "lang_code": "en-US"}