Content Writer

1 month ago

Toronto, Ontario, Canada Hootsuite Full time
Job Title: Communications Content Writer

As a key member of our Communications team, you will play a pivotal role in shaping the executive thought leadership presence of our company on LinkedIn and translating brand team narratives into compelling corporate communication materials. You will work closely with our Brand and Communications teams to craft external-facing executive thought leadership and internal/external facing executive presentation decks.

Key Responsibilities:
  • Develop insightful and engaging social content that aligns with the executive team's vision and the brand's messaging.
  • Create concise and impactful posts that resonate with our target audience, showcasing a deep understanding of the viral elements that captivate LinkedIn users.
  • Employ best practices for writing hooks, post formatting, hashtags, mentions, and multimedia integration to enhance post visibility and engagement.
  • Work closely with our executive team to understand their perspectives, insights, and key messages, translating them into compelling narratives that reflect the brand's voice.
  • Create presentation decks and speaking notes for executive presentations in collaboration with our Corporate Communications team.
  • Stay abreast of industry trends, current events, and emerging topics to infuse timely and relevant content into corporate communications materials.
  • Monitor the performance of thought leadership posts, analyzing engagement metrics and user feedback to iterate and enhance future content strategies.
  • Leverage learnings from performance analysis to create an ever-evolving social strategy and provide recommendations on how to strategically use and repurpose content to achieve goals.
Requirements:
  • 5-8 years' experience in digital writing or ghostwriting, with a portfolio of engaging content on LinkedIn and other social media platforms.
  • Expert familiarity with the nuances of LinkedIn thought-leadership writing and the ability to create content that resonates with LinkedIn's professional audience.
  • Demonstrated understanding of digital/social media writing frameworks, writing at top/mid/bottom of funnel.
  • Exceptional storytelling skills, capable of distilling complex ideas into concise and compelling narratives.
  • Ability to translate corporate speak to humanspeak.
  • Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs.
  • Accountability: holds self and others accountable to meet commitments.
  • Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding.
  • Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects.
What We Offer:
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.
  • A flexible work arrangement that allows for remote work or a hybrid model.

We are an equal opportunities employer and welcome applications from diverse candidates. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

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