Digital Strategy Leader

1 day ago


Sudbury, Ontario, Canada Lorex Technology Full time
Job Summary
Lorex Technology is seeking an experienced Digital Strategy Leader to develop and execute digital marketing strategies that drive sales and marketing channel results. This role is responsible for leading the planning, development, and execution of integrated marketing campaigns across multiple channels, including digital, social media, email, print, and events.

Key Responsibilities:
  • Develop clear and measurable KPIs to track the success of marketing initiatives, ensuring alignment with business objectives and enabling data-driven decision-making.
  • Oversee the development and execution of brand strategies that enhance the company's market presence and reputation.
  • Foster an environment that adapts AI in everyday work processes, such as developing creatives, generating voiceovers, and automating repetitive tasks, to enhance efficiency and innovation.

Qualifications:
  • Proven expertise in developing and executing digital marketing strategies, including influencer campaigns, social media advertising, and content creation.
  • Experience in the technology or consumer electronics sector is a strong asset.
  • A history of leveraging AI tools and technologies to enhance marketing processes, reduce costs, and improve campaign effectiveness.


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