Brand Management Executive

4 days ago


Sudbury, Ontario, Canada Lorex Technology Full time
About the Role
The Brand Management Executive will be responsible for leading the development and execution of brand strategies that enhance the company's market presence and reputation. This role requires a strategic thinker who can drive initiatives to elevate brand awareness and deepen customer engagement through impactful public relations, storytelling, and communication strategies.

Key Responsibilities:
  • Develop and implement a comprehensive, long-term marketing strategy to support business growth, market expansion, and competitive positioning.
  • Lead the planning, development, and execution of integrated marketing campaigns across multiple channels, including digital, social media, email, print, and events.
  • Manage relationships with marketing and public relations agencies, ensuring timely delivery of high-quality materials and campaigns that align with the company's objectives.

Requirements:
  • 10+ years of proven work experience as a Marketing Director or in a similar senior marketing role.
  • Strong analytical skills with proficiency in data interpretation, campaign performance tracking, and KPI development.
  • A solid grasp of public relations best practices, media engagement strategies, and reviews management platforms.

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