Marketing Director, NPF/Bars Portfolio
1 month ago
As a key member of the PepsiCo team, you will be responsible for driving the growth of the Quaker Nutritious Portable Foods (NPF/Bars) portfolio. This will involve leading the strategic planning process, including business review, total connections planning, annual operating planning, innovation planning, and commercialization.
Key Responsibilities
- Develop and execute consumer-centric plans across the Bars portfolio, including brand positioning, innovation, communications, media, in-store, sampling, and experiential initiatives.
- Partner with internal cross-functional stakeholders and external agency partners to bring to life strong consumer and commercial plans.
- Budget ownership and accountability for leveraging Advertising & Media resources to maximize ROI across the Bars portfolio.
Requirements
- Minimum of Bachelor's Degree (Business degree preferred)
- Proven strategic thinking skills.
- Demonstrated ability to lead internal and external partners in the development and execution of consumer and commercial plans.
Why PepsiCo?
PepsiCo is a global team of innovators who make, move, and sell products enjoyed by more than 1 billion people a day. We offer a culture where everyone's welcome, and you can dare to be yourself. By joining our team, you'll have the opportunity to learn, develop, and grow your skills for the future, and make a global impact on people and the planet.
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Marketing Director, NPF/Bars Portfolio
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Mississauga, Ontario, Canada PepsiCo Full timeJob SummaryAs a Marketing Director, NPF/Bars Portfolio, you will be responsible for leading the strategic planning process for the Quaker Nutritious Portable Foods (NPF/Bars) portfolio. This includes Business Review, Total Connections Planning, Annual Operating Planning, Innovation Planning, and Commercialization that are grounded in consumer insights to...
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