SEO Strategist

2 weeks ago

Vancouver, British Columbia, Canada WillowTree Full time
About the Role

We are seeking a highly skilled SEO Strategist to join our team at WillowTree. As an SEO Strategist, you will play a critical role in shaping our SEO and ASO strategies to improve user experience and drive qualified organic traffic.

Key Responsibilities
  • Conduct technical site audits and monitor SEO site health using industry-leading tools
  • Develop custom technical SEO requirements, such as Schema Markup recommendations and 301 redirect maps, for our engineering teams to implement
  • Collaborate daily with cross-disciplinary teams to create an amazing product experience for our clients
  • Build SEO-friendly CMS solutions with customized fields in partnership with our engineering teams
  • Conduct keyword research for both SEO and ASO projects to influence our product teams' strategy
  • Design reporting dashboards with event tracking, custom formulas, and segmentation in partnership with our analytics teams
  • Leverage analytics tools to identify gaps or friction in the user journey to better drive qualified traffic and enhance conversion rates
  • Stay up-to-date with industry trends and search engine algorithms to inform new strategies
  • Develop and deliver presentations that highlight SEO and ASO insights, technical enhancements, content recommendations, and training materials for our internal and client teams
Requirements
  • 4+ years of experience in SEO and/or ASO at a digital agency or in-house
  • Knowledge of modern web technologies and understanding of server-side rendering, single-page applications, and how bots crawl a site
  • Demonstrated understanding of HTML, JavaScript, CSS, JSON-LD, and Web Content Accessibility Guidelines
  • Ability to communicate ideas and tactical recommendations to both technical and non-technical audiences
  • An eye for detail and enthusiasm for documentation and organization
  • A data-driven approach and understanding of how web performance, usability, and other facets of web technologies can impact SEO
  • Familiarity with tools like Google Search Console, Google Analytics, Amplitude, Google Data Studio, Google Big Query, Screaming Frog, seoClarity, BrightEdge, Ahrefs, SEMRush, and Conductor
What We Offer

In addition to a great culture and interesting work with opportunities for growth and development, this position is eligible for a range of benefits, including group savings options, healthcare benefits, life and disability insurance, generous paid time off, parental leave top-up, employee share purchase plan, and employee assistance program.

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