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Marketing Strategist

2 months ago

Vancouver, British Columbia, Canada owl Full time
About Owl.co

Owl.co is a leading provider of innovative solutions for the insurance industry, leveraging cutting-edge AI and ML technology to transform the way insurers handle claims.

Job Summary

We are seeking a highly skilled Marketing Strategist to join our team and drive business growth through innovative and data-driven marketing approaches.

Key Responsibilities
  • Marketing Strategy Development: Develop and implement marketing strategies to generate targeted and quality leads, aligning with our overall business goals.
  • Enterprise Engagement: Identify and target key decision-makers, developing and implementing strategies to approach and engage these individuals effectively.
  • Digital Marketing: Design and execute digital marketing campaigns tailored to the enterprise audience, leveraging social media, email marketing, SEO, and other digital tools to maximize reach and engagement.
  • Content Creation: Develop high-quality, relevant content tailored to the interests and needs of enterprise decision-makers, including blog posts, whitepapers, case studies, and video content.
  • Data-Driven Strategies: Utilize data analytics to inform marketing strategies, monitor performance, and adapt tactics as necessary, developing success metrics and regularly reporting on campaign performance.
  • C-Suite Collaboration: Work directly with C-suite executives to align marketing strategies with overall business goals, providing insights and recommendations based on market trends and campaign results.
Qualifications
  • Proven experience in marketing, with a focus on B2B and enterprise-level engagement.
  • Strong understanding of traditional and digital marketing tools and techniques.
  • Excellent relationship-building and communication skills.
  • Experience in content creation.
  • Excellent communication and writing skills.
  • Creative thinker with data-driven analytical aptitude.
  • Ability to work independently and in a team environment.
  • Experience with SEO/SEM, Google Analytics, and CRM software.
  • Bachelor's degree in Marketing, Business, or a related field.
Why Join Owl.co?
  • Fastest growing Claims Intelligence Platform in North America.
  • Exceptional team of serial entrepreneurs, ex-Meta, ex-Twitter, ex-Amazon, etc.
  • Innovative Culture: Join a team of forward-thinking individuals committed to shaping the future of insurance claims monitoring.
  • Venture backed (Series B).
  • Professional Growth: Take your career to new heights in a challenging and supportive environment that encourages continuous learning.
  • Impactful Work: Contribute to a product that utilizes industry-leading AI/ML to transform the way insurers form claims decisions at scale, with an unbiased approach.
  • Experience a comprehensive benefits package, a comfortable office environment, flexible vacation time, and the opportunity to collaborate with an exceptional team of professionals.
  • Equity: Become a part of Owl's journey and share in the company's success.