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Senior Marketing Strategist

2 months ago

Vancouver, British Columbia, Canada veritree Full time
About veritree

veritree is a pioneering climate technology company based in Vancouver, Canada. Founded in 2021, our innovative technology measures and verifies the impact of global restoration efforts from the ground up. We are a dynamic team on a mission to plant 1 billion verified trees by 2030 with our community of businesses, planting organizations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature, and people.

About the Role

We are seeking a results-driven Senior Marketing Strategist to lead our lead generation efforts. You will be responsible for driving qualified leads and sales opportunities by owning the strategy and vision for our campaigns. As Senior Marketing Strategist, you will play a pivotal role in managing and optimizing multi-channel campaigns across email, social media, content marketing, PPC, SEO, and events to maximize ROI.

Key outcomes for this role in the next 12 months include:

  • 3x Marketing Qualified Leads (MQLs) without tripling ad spend.
  • >10% improvement in website conversion rate via building, executing, and iterating a conversion rate optimization plan
  • Implement and optimize veritree's website analytics for rapid insights and regularly cadenced executive reporting
Key Responsibilities
  • You will own the lead generation strategy and vision: identifying, sizing, and prioritizing opportunities to drive qualified leads and sales opportunities.
  • You will collaborate with the sales team to ensure alignment on target accounts, messaging, and lead follow-up.
  • You will create, manage, and optimize integrated marketing campaigns across various channels, including performance marketing, email, organic, social, SEO, and webinars to maximize ROI and ensure effective targeting and budget utilization.
  • You will optimize veritree's website for SEO and SEM, to drive targeted traffic and generate qualified leads.
  • You will evolve our analytics and technology capabilities to support lead generation programs.
  • You will monitor, analyze, and report on KPIs and metrics to determine the effectiveness of campaigns, and offer actionable insights and recommendations for improvement.
  • You will identify growth opportunities and develop new approaches to deliver high-quality leads. Translate these ideas into projects that you will build, lead, and implement.
  • You will define and set targets to allow for appropriate measurement, and own the lead generation performance narrative.
  • You will lead the integration and enhancement of marketing automation tools to effectively attract and nurture leads.
Requirements

Professional Requirements:

  • 5+ years of applicable experience in demand generation, preferably for a SaaS company
  • Practical experience managing and optimizing performance marketing channels. Preference for marketers with deep paid-search experience.
  • Knowledge of SEO, performance marketing, and content marketing best practices
  • Proficiency with marketing automation tools and CRM systems (e.g., HubSpot)
  • Experience building and executing conversion rate optimization experiments, including copy tests.
  • Strong quantitative and analytical capabilities
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience with ABM strategies and tools

Personal Strengths:

  • Collaborative team player with the ability to work independently and with minimal supervision
  • Intellectually curious, critical-thinker with a demonstrated ability to learn through iteration
  • Comfortable making decisions with imperfect information
  • Receptive to giving and taking feedback and open to making adjustments when required
  • Capable of thriving in a fast-paced environment and managing multiple projects simultaneously
  • Excellent project management skills and attention to detail
Benefits
  • Extended healthcare plan
  • Generous paid days off
  • Ability to work remotely
  • Opportunities for training and development
  • Employee discounts at tentree