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SEO Strategist

2 months ago

Vancouver, British Columbia, Canada WillowTree Full time
About the Role

We are seeking a highly skilled SEO Strategist to join our team at WillowTree. As an SEO Strategist, you will play a critical role in shaping our SEO and ASO strategies to improve user experience and drive qualified organic traffic.

Key Responsibilities
  • Conduct technical site audits and monitor SEO site health using industry-leading tools
  • Develop custom technical SEO requirements, such as Schema Markup recommendations and 301 redirect maps, for our engineering teams to implement
  • Collaborate daily with cross-disciplinary teams to create an amazing product experience for our clients
  • Build SEO-friendly CMS solutions with customized fields in partnership with our engineering team
  • Conduct keyword research for both SEO and ASO projects to influence our product teams' strategy
  • Design reporting dashboards with event tracking, custom formulas, and segmentation in partnership with our analytics team
  • Leverage analytics tools to identify gaps or friction in the user journey to better drive qualified traffic and enhance conversion rates
  • Stay up-to-date with industry trends and search engine algorithms to inform new strategies
  • Develop and deliver presentations that highlight SEO and ASO insights, technical enhancements, content recommendations, and training materials for our internal and client teams
Requirements
  • 4+ years of experience in SEO and/or ASO at a digital agency or in-house
  • Knowledge of modern web technologies and understanding of server-side rendering, single-page applications, and how bots crawl a site
  • Demonstrated understanding of HTML, JavaScript, CSS, JSON-LD, and Web Content Accessibility Guidelines
  • Experience developing or implementing technical SEO and content recommendations that drove organic search growth and met client business outcomes
  • Ability to communicate ideas and tactical recommendations to both technical and non-technical audiences
  • An eye for detail and enthusiasm for documentation and organization
  • Data-driven approach and understanding of how web performance, usability, and other facets of web technologies like voice search and A/B testing can impact SEO
  • Familiarity with tools like Google Search Console, Google Analytics, Amplitude, Google Data Studio, Google Big Query, Screaming Frog, seoClarity, BrightEdge, Ahrefs, SEMRush, Conductor, or other similar tools
What We Offer

In addition to a great culture and interesting work with opportunities for growth and development, this position is eligible for the following benefits:

  • Group Savings Options (GRSP, GTFSA, GIA) with company matching
  • Healthcare benefits - Medical, Vision, Dental (We cover 100% of the employee and dependent(s) medical premiums)
  • Life & Disability Insurance
  • Generous and Flexible Paid Time Off
  • Parental Leave Top-Up
  • Employee Share Purchase Plan
  • Employee Assistance Program (EAP)
About WillowTree

We offer a place to be yourself. Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That's why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You'll work hard here; however, we'll balance that with a culture that supports your growth and cares about your well-being.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

We uphold our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.