Product and Digital Insights Analyst

3 weeks ago

Calgary, Alberta, Canada Direct Energy Full time
Product and Digital Analyst Job Description

As a Product and Digital Analyst at Direct Energy, you will play a critical role in driving business growth through data-driven insights and strategic analysis.

Key Responsibilities:
  • Collaborate with product teams to develop and implement data-driven strategies that improve product performance and customer retention.
  • Design and implement data layers to capture user interactions and events across digital platforms.
  • Develop and maintain comprehensive analytics dashboards and reports to inform product development and management decisions.
  • Provide strategic analysis and insights to product teams, using advanced data analysis techniques and tools like demographic and psychographic segmentation.
  • Collaborate with stakeholders to define and document data layer requirements and implementations.
  • Manage the implementation and validation of analytics tracking codes across digital platforms.
  • Develop and maintain thorough documentation on analytics implementations, including data layer specifications and tag management guidelines.
Requirements:
  • Bachelor's degree in Data Analytics, Information Systems, Computer Science, Statistics, Business, or a related field.
  • 5+ years of experience in digital analytics, data layer implementation, or data engineering, with expertise in tools like Adobe Analytics and Google Analytics, and experience with tag management systems like Adobe Launch and Google Tag Manager.
  • Proficiency in data extraction and analysis, including experience with SQL and Power BI for querying and analyzing large datasets, and familiarity with coding languages like JavaScript and Python.
  • Proven understanding of data layer design, implementation, and troubleshooting across websites and mobile apps.
  • Experience with defining and documenting data layer requirements and implementations.
  • Strong analytical skills with the ability to generate insights from complex datasets, develop dashboards, and create KPIs to track performance across channels.
  • Ability to collaborate with stakeholders to define requirements and present data-driven insights in a clear and actionable way.
  • Excellent written and verbal communication skills, particularly for creating reports, dashboards, and presentations and presenting data-driven insights clearly to cross-functional teams and stakeholders.
Working Conditions:
  • Primarily an office environment.
  • Some overtime is required as special projects arise.
  • Some travel

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